Nigerian Portal & Forums
  • UK Webmaster Forum by Webmaster Serve RSS Feed

    by Published on 02-20-2014 06:26 PM
    1. Categories:
    2. SEO

    Social signals for SEO are concepts that are still undergoing a considerable amount of research. Yet, there is evidence they play an important role in helping websites and webpages increase their rankings among top search engines such as Google and Bing. The basics of this concept include the use of social media platforms such as Twitter and Facebook. When content is shared, liked or tweeted it sends signals that are detected by web crawlers. This concept is being studied further to understand its significance but it provides a promising outlook on how social signals may become the new “link” to increasing web traffic and rankings for SEO.

    Matt Cutts further explains this concept in a detailed YouTube video titled “Are pages from social media sites ranked differently?” As mentioned, there are components of social signals being further studied to understand their connections with search engines and how they increase rankings, but there are several factors that are making a difference in how social signals are making their impact. It has been said that web crawlers from search engines such as Google may not detect information from social network pages, but may actually detect signals from when a person shares or likes content by clicking the share or like button or similar social button on the page.

    An article, video, or photo on a webpage or blog with social (connect) buttons of this nature may help improve SEO visibility overtime. Some researchers think when content is shared in this nature it shows a level of positive influence that encourages rankings increase of the content within a search engine. Social signals may improve rankings due to the number of shares, followers, and even the number of times your website or brand is mentioned. An experiment was conducted to help researchers learn more about social signals and their impact. Different websites were created with similar content in related niches with one site experiencing a 9.4% increase in Google ranking after receiving just 300 Google + 1 votes.

    Another site experienced a 6.9% increase in ranking when they experienced activity related to their Facebook content including 50 likes and 70 shares. Even an increase was experienced with Twitter when one site saw an increase of almost 3 percent when they received 50 tweets. In short, having a blog or website with keyword driven content may not be enough alone unless you have some sort of connection with social media. Your content should allow for social signals to be created helping your content increase in rankings.

    The idea is to create more engaging content (such as how to, lists, asking questions and voting) for social users that may help increase site rankings, visitors, page views and even profits if you sell products and services. There are some platforms that may be more effective than others with many SEO experts suggesting Google + as one you should consider for increased ranking potential. In 2011, when changes were made to Google Panda this affected roughly 12 percent of websites; meaning their backlinks were de-indexed which lowered their search ranking. Backlinks have been known to be connected to poor quality content. Many sites have reduced their use of backlinks since more people are using social media to connect their content instead.
    by Published on 11-11-2013 08:16 AM
    1. Categories:
    2. SEO

    With Christmas 2013 just around the corner, one of the truly important things you can do for your website is to find the most effective methods to promote it. This is the time of year when most people enjoy a boost in sales from their websites because everyone is shopping for gifts to present to their loved ones. Others are also shopping for gifts to give employees, employers and other business contacts. The point is that you want to get your website seen by as many people as possible during this time so that you can also reap the benefits of holiday giving.

    One of the most effective ways to get the word out about your website is through a web directory. Although, many times, the terms of “web directory” and “search engines” are believed to be the same thing, they are actually completely different from each other. If you visit you will see that web directory groups web sites together according to subject and is typically kept up by humans rather than software. When someone uses a web directory to locate a site of interest, they are viewing sites that are organized by menus and categories. These link collections are generally much smaller than the databases of search engines as the sites are viewed by human eyes rather than spiders.

    Social media has become quite important in promoting websites these days and they can help to promote your site for Christmas 2013. Make full use of such social media accounts by talking up your web site calling special attention to any holiday related feature that you may have. The more you talk about your web site the more attention it will get and your chances of drawing in more traffic increase sizably.

    If you happen to already be sending out email newsletters on a regular basis, it is now time to use those to advantage. Visit forums and post there to attract even more newsletter subscribers. The newsletters need to have a strong focus on what you are trying to promote for the holidays. Make them festive and entertaining, particularly if you want to increase attention to your web site for the holiday period. On the other hand, if you don’t have a newsletter already, use this time to create a special email that you can send out to all email addresses that you have collected.

    Create landing pages for your web site that are dedicated to whatever you are most focused on selling to visitors of your site. You can get efficient support on how to turn your landing page from good to great at SEO Bristol company. Everyone gets into the spirit of Christmas buying when they see pages that are filled with a holiday atmosphere. This causes a feeling of excitement that will motivate buying.

    Publish a series of articles based on your web site and what it sells. Build these articles around the Christmas season in order to entice more traffic and increased sales from that traffic. Submit your articles to various directories as well as links to them in forums and through your social media accounts. These articles will not only draw traffic in for the holidays but will continue to be a source of advertising for you year round.

    Be creative when getting out the word about your web site. Think of what you would want to see and what would draw you in on a web site of your type. Many times, your personal preferences will also work for others.

    In the end, it is always best to try many things rather than focusing only on one method. Later, you can weed out what was successful for you to keep using and discard what did not work this time around. You may want to revisit the ineffective attempts at a later date to see if you can improve upon them.
    by Published on 09-28-2013 03:27 PM  Number of Views: 3179 
    1. Categories:
    2. SEO

    The moment you get your website online you are joining millions of other websites in competition for keywords that could help drive organic traffic to your site.
    When you compare the amount of traffic the smallest search engine can deliver to the traffic the largest web directory can potentially drive to your site, you will find out that there is no comparison at all. In the great scheme of things, when talking about web traffic, website directories seem insignificant.

    However when you compare the cost of acquiring a customer using PPC with the cost of acquiring customers through web directories, you will be pleasantly surprise to notice that directories are the outright winner.

    Thought directories are not able to deliver the large volume of traffic organic search engines or PPC can, however, when you divide the cost of customer acquisition through a directory such as Haabaa Directory with cost of the same number of customer through say Bing & Yahoo network, you will find that Haabaa Directory offer much better value for money.

    The above said, this article is not arguing that you should cancel your Bing Yahoo advertising network account, and just use web directory only for you customer acquisition, it's merely saying you shod consider supplementing your customer acquisition strategy with additional traffic from web directories, because web directories offer such good value for money.
    There are hundred of web directories out there, you will have to be careful how you choose the one to advertise in. If you are looking for UK directory, You may want to consider this package directory submission offer, the website hosting the offer is also a good source of UK and international directories .
    by Published on 05-16-2013 05:30 PM  Number of Views: 2938 
    1. Categories:
    2. Forum

    For most bloggers out there, the main reason for putting contents out there is to have it read. The sheer volume of contents being churned out hour after hour, day after day, getting your content noticed can be an uphill struggle as far as getting noticed is concerned. There are many little tips and tricks that could get you that little extra traffic boost, one of them is setting up Google authorship markup for your website.

    Google Authorship Markup could help get your content noticed, by making it standout from the crowed SERP pages by placing your picture (or whatever you use as your avatar, next to your content on Google SERPS, not just making your content catch the eyes of surfers but it has been demonstrated that listings with author mark up icons get more clicks than those with out.

    You must have come across Google Authorship Mark up but it is possible you don't know that is what its called, it is that icon next to a listing, please see the image at the top of this post.

    There is already loads of tutorials on how to set this up online, instead of reinventing the wheel we will just use except from one very nice tutorial found at a d hopefully you will have a nice additional clicks to your site once you set up Google Authorship Markup for your site, here goes he excerpt:

    1. Create a Google+ page if you don’t have one already.

    2. Add a photo to your profile. (Google insist this must be your real photo).

    3. Login to your WordPress powered site.
    4. Install a WP plugin that will add Google+ field into your profile information. There are few plugins that can do that but not all of them works fine with each template. I used this plugin

    You can read the full tutorial here.