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  • UK Webmaster Forum by Webmaster Serve RSS Feed

    by Published on 06-12-2014 11:31 AM

    When you do not have a lot of time to manage Adwords campaign, then you should consider cost-per-conversion (CPA) bidding option. To be honest, I was not using it but, since I tried it for the first time, I switched many campaigns managed by me to CPA form.

    I have to say it is one of very useful Google tools that help you to manage campaign easily and it can save you a lot of time. In this post, I will share with you some successful tips that can lower CPA in your Adwords campaign.

    1. Create few ad copies.

    Ad copies may help you to reduce your CPA because some of your ads may not perform very well on cost-per-conversion. Work with your ad and landing page and it can increase your quality score as well as your ad rank. Your customers see ads differently, which means each ad will have its own cost per conversion and click conversion rate. Test with a few ad copies and, after a month, pause or modify worst ad.

    As you can see on my example above, the first ad served 66% of clicks and got 2 conversions, $19.34 CPA, and 6.45% click conversion rate. The second ad served only 33.95% and got 2 conversions as well BUT has a CPA of only $10.02 and a 12.50% click conversion rate. It means that I can pause or edit ad number



    2. Decrease your bids
    Yes, in CPA campaigns you can edit your cost per clicks, too. However, you can’t manually set up the price for each click you are willing to pay. There is an option “Change max CPC” in the edit menu. So you can set up max cost for one click and Adwords will try to get more clicks on your budget. More clicks mean more conversions.

    Just remember that reducing CPC will affect your ad rank and it may not perform well after that. But you can test it to see how many impressions and what average position your ad will get after that.

    3. Work with keyword report in Adwords
    Go to “Dimensions” tab and choose “Search Terms” to get the report. Then, review all keywords that do not perform well for your CPA strategy and pause them. It is one of the most powerful instruments in Adwords analytics. It can help you to find new keywords that potentially could bring you more conversions and identify those that do not convert well.

    In the example below, you can see that keyword “number 1” converted very well and had $1.45 CPA. This keyword was not included but was shown because I used it in broad match type. At the same time, exact match keyword number 2 had $2.45 CPA. So I can add keyword “number 1” and reduce CPA for “number 2” keyword to get more conversions.

    by Published on 06-10-2014 02:12 PM     Number of Views: 6541 
    1. Categories:
    2. Forum


    To most webmasters, Google Plus or G+ needs absolutely no introduction. Some of use have been using it to share stuff, drive traffic to our website and use the local business feature to get out business on Google Map locally.


    Some people, especially those relatively new to webmastering do wonder what the point of G+ is. They may even have sign up to is and +1 a few images and website but when it come to the direct benefit it can have on your website apart from just placing its logo on your site and linking to your G+ page, what can G+ actually do for your website?

    Well, there are lot of different answers to because different people use G+ differently.
    We will very much like to hear how you have been using G+ by joining the G+ discussion thread.
    by Published on 02-20-2014 07:26 PM
    1. Categories:
    2. SEO



    Social signals for SEO are concepts that are still undergoing a considerable amount of research. Yet, there is evidence they play an important role in helping websites and webpages increase their rankings among top search engines such as Google and Bing. The basics of this concept include the use of social media platforms such as Twitter and Facebook. When content is shared, liked or tweeted it sends signals that are detected by web crawlers. This concept is being studied further to understand its significance but it provides a promising outlook on how social signals may become the new “link” to increasing web traffic and rankings for SEO.

    Matt Cutts further explains this concept in a detailed YouTube video titled “Are pages from social media sites ranked differently?” As mentioned, there are components of social signals being further studied to understand their connections with search engines and how they increase rankings, but there are several factors that are making a difference in how social signals are making their impact. It has been said that web crawlers from search engines such as Google may not detect information from social network pages, but may actually detect signals from when a person shares or likes content by clicking the share or like button or similar social button on the page.

    An article, video, or photo on a webpage or blog with social (connect) buttons of this nature may help improve SEO visibility overtime. Some researchers think when content is shared in this nature it shows a level of positive influence that encourages rankings increase of the content within a search engine. Social signals may improve rankings due to the number of shares, followers, and even the number of times your website or brand is mentioned. An experiment was conducted to help researchers learn more about social signals and their impact. Different websites were created with similar content in related niches with one site experiencing a 9.4% increase in Google ranking after receiving just 300 Google + 1 votes.

    Another site experienced a 6.9% increase in ranking when they experienced activity related to their Facebook content including 50 likes and 70 shares. Even an increase was experienced with Twitter when one site saw an increase of almost 3 percent when they received 50 tweets. In short, having a blog or website with keyword driven content may not be enough alone unless you have some sort of connection with social media. Your content should allow for social signals to be created helping your content increase in rankings.

    The idea is to create more engaging content (such as how to, lists, asking questions and voting) for social users that may help increase site rankings, visitors, page views and even profits if you sell products and services. There are some platforms that may be more effective than others with many SEO experts such as SEO Bristol company suggesting Google + as one you should consider for increased ranking potential. In 2011, when changes were made to Google Panda this affected roughly 12 percent of websites; meaning their backlinks were de-indexed which lowered their search ranking. Backlinks have been known to be connected to poor quality content. Many sites have reduced their use of backlinks since more people are using social media to connect their content instead.
    by Published on 09-28-2013 03:27 PM  Number of Views: 12693 
    1. Categories:
    2. SEO


    The moment you get your website online you are joining millions of other websites in competition for keywords that could help drive organic traffic to your site.
    When you compare the amount of traffic the smallest search engine can deliver to the traffic the largest web directory can potentially drive to your site, you will find out that there is no comparison at all. In the great scheme of things, when talking about web traffic, website directories seem insignificant.


    However when you compare the cost of acquiring a customer using PPC with the cost of acquiring customers through web directories, you will be pleasantly surprise to notice that directories are the outright winner.


    Thought directories are not able to deliver the large volume of traffic organic search engines or PPC can, however, when you divide the cost of customer acquisition through a directory such as Haabaa Directory with cost of the same number of customer through say Bing & Yahoo network, you will find that Haabaa Directory offer much better value for money.


    The above said, this article is not arguing that you should cancel your Bing Yahoo advertising network account, and just use web directory only for you customer acquisition, it's merely saying you shod consider supplementing your customer acquisition strategy with additional traffic from web directories, because web directories offer such good value for money.
    There are hundred of web directories out there, you will have to be careful how you choose the one to advertise in. If you are looking for UK directory, You may want to consider this package directory submission offer, the website hosting the offer is also a good source of UK and international directories .

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