Companies looking to protect their trademark can now secure a .tel domain ahead of the mainstream launch of the new top level domain.

The first wave of sales of .tel domain names began at 3pm today, kick-starting mainstream interest in the new top level domain (TLD) and information sharing platform.

Right now, businesses with valid trademarks can claim the corresponding .tel domain name for a fee – a process known as the Sunrise period. This allows companies such as McDonalds or eBay, for example, to purchase .tel domains that relate to their brand names and registered trademarks without having to contend with cyber squatters and profiteers.

From 3 February 2009, anyone will be able to buy a .tel for a premium price. Known as the Landrush phase, this will allow people to register names and generic terms, for example, rickshaw.tel or hotdog.tel. The Landrush phase will be followed by general availability at an everyday price from 24 March 2009.

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