Filler,
Here are some of the ways a domain name can affect your business:
i. the shorter the domain name, the easier it is to pronounce and when it needs to be type out, the less chances of error, for example temi.co.uk and HandMadePresents.co.uk , which is easier to type?
i. Domain name plays a part in your ranking, if a domain name contain keywords you are targeting it much easier to get to the top with less effort than a domain name that does not contain the keywords you are targeting.
iii. Some people argue that hypen in domain name is good, I have not seen evidence of that.

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