Thread: How much does Google share from Adsense revenues

Recently, after a long time while it kept under the locker its AdSense revenue share, Google decided to share its numbers related to how much from AdSense for content and search do they keep.

A great plus for increasing transparency, this move can be seen by any user under the AdSense interface, on the « Account Information » area. According to Google’s VP, Product Management, their share from AdSense for content is 32%, while the rest of 68% goes to publishers. He also added that their share is invested in development, new features and all-kind related to AdSense and AdWords. Although the program was launched in 2003, it seems that the share has never been changed until now. On the other hand, when it comes to AdSense for search, Google’s « piece » is 49%, while the partners get 51% share. However, this share numbers where not the same since 2003 ; in 2005 they increased the numbers.

A member of Google’s Inside AdSense team, named Arlene, stated that the 68% revenue share for publishers applies the same worldwide, with no differences.

Disclosing these numbers could be a good idea or a bad one. Good for transparency, bad if the competition (like Facebook which rumors said i twill offer its own product related to AdSense) will offer better deals.

Plans for changing the revenue share have not been announced yet, but it is more than probably that a change to occur in the future.

What are your thoughts on this ? Is 68% respectively 51% for search a good revenue share for publishers ?

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majority of the revenue comes to google from adsense

I think much revenue is going to google or adsense only 68% is for publishers but I guess its ok if they share revenue but I do hope they would increase publishers share as well

Except google adsense for content and adsense for search, google don't share about their revenue share! Does anybody know why?

Originally Posted by chikva

flixya will give you 100% mate

and why do they do that. Don't they have to leave somehow ( earn money )?
Or could be just to attract sites on their side.

it all depends on the true cpc - the percentages are no different than an affiliate commission from CB