Thread: Adsense and PPC

What is the different between PPC and Adsense?

There is a difference between Adsense and PPC that need to be clear before starting any of these campaigns.

Adwords is the advertising program through which people buy ads from Google. These ads run on google site, on their partner sites like any other search engine. Advertisers pay to Google to show their Adwords ads. This is what happens in PPC campaign that we run through Adwords.

On the other hand Adsense is a bit different. It is a kind of programs that publishers sign up for to run google ads on their website. These ads run on people’s pages on the basis of their relevancy to the ad. In adsense Google pays to publishers on the basis of each click that generated from their pages where the ad is displayed.

Ad sense is earning money and ad word is paid advertising.