Thread: What is your Google adsense CTR

What is CTR? CTR means "click through rate" Click through rate is the percentage of people who visit your page (or email) and click through to your desired link. So if you send out an email to your list and 500 people viewed it, and 250 clicked through to the product you were promoting your click through rate would be 50%. If you made a post on your blog promoting a product and 100 people visit that page and 38 click on your affiliate link your click through rate would be 38%. CTR is a fairly straight forward term once you learn what it stands for.

What is the click through rate of your site or blog?

Nowadays I am doing pretty low in the CTR. After the click area change. You have explained nicely with example.

2,71% right now but I think there is a lot room to improve :D

It varies massively from page to page, site to site, user intention to user intention etc. One page on one site consistently gives 33%, another unit on another site less than .5%.

Tony

Anywhere above 5% is good number. Improving above 5% is not easy.

I see you have added to Adsense to your website including between posts. Are you happy with the revenue you generate from adsense?

Originally Posted by tony

It varies massively from page to page, site to site, user intention to user intention etc. One page on one site consistently gives 33%, another unit on another site less than .5%.

Tony

Not great about 1.25% overall with two add units.

0.91% (after first post)
0.34% (after last post)

This is slightly different to Google guidance for Adsense placement on Forums. Need to work out how to create a left-hand column in Vbulletin easily. https://www.google.com/adsense/suppo...868&topic=8971

It is really good for spotting niches that pay well with Google site stats and a linked Adsense account. You can then see which keywords did well, then you can optimise for these or even do a bit of keyword arbitrage.

I thought this might be useful to those wanting to try keyword arbitrage. From the Wikipedia “In economics and finance, arbitrage is the practice of taking advantage of a price differential between two or more markets: a combination of matching deals are struck that capitalize upon the imbalance, the profit being the difference between the market prices.”
This is an example using the Google Adwords and Google Adsense market exploiting the differential between the two:
This is my Adsense earnings for one page optimised for a particular keyword for February 2008.
Pageviews: 3,279
Clicks: 752
CTR: 22.93%
CPM: $35.45
Earnings: $116.24
The CPM is a very important figure as it shows how much 1000 page views are worth. In this case it is $0.035 or approx. £0.0175 per pageview, so if I can get relevant traffic for less than this I will make a profit. It is that simple.
Now this is just one page, the site has other related pages with similar profiles and I know from the web statistics that visitors on average will visit three pages, so in actual fact a visitor is worth approximately $0.10 cents or £0.05 as the CPM is similar across the whole site and I don’t want to be paying more than that per visitor.
I have set up a Google Adwords campaign to send targeted traffic to this landing page and I don’t really want to spend more than a maximum of £0.05 per click as this is the value in Adsense terms of a visitor to the site and I would like to make some profit, so I have set the maximum CPC at £0.03.
This Adwords campaign gives:
Impressions: 24,675
Clicks: 1,618
CTR: 6.55%
CPC: £0.02
Costs: £33.59 (approx. $67)
If you do the maths you’ll see that this page makes me about £25 per month which isn’t much. When you take into account that only half the traffic comes from Adwords, you could come to the conclusion that campaign only just about breaks even. However, on this site the visitors will go on to visit two other pages on average with similar click-through rates. And of course your site may not be just made for Adsense it might actually have some value and you may be able to put other values against the costs of a pageview. For example, how much is an e-mail subscription worth to you? How much is an enquiry worth? How much is a new forum member worth? Etc.
I must admit that this is not the most profitable niche in the world. The trick is to choose something where the advertisers bid up the CPC and the CPM and you can get traffic that converts well at a much cheaper price. Good luck