Evgeniy

Leads generation still is the top for digital marketing programs for the most of B2B companies. You can see the top SEO, PPC and Social Marketing objectives and trends reported by more than 500 american marketers.

B2C companies think that increase awareness is the most important thing when the leads generation is a secondary thing.

80-84% of american companies use SEO for their own purposes and 50% of them have in-house specialist. Around 25% of companies work with SEO agencies. But still satisfaction levels consistenlty higher with agencies.

Around 50% of U.S. companies leave budgets unchanged for the 2013. 45% will increase it when only 4% will decrease the budget.

64% of B2B companies and 73% of B2C use PPC. 42-44% manage the PPC campaign themselves when only 20% (B2B) and and 31% (B2C) work with agency.

Below you can see the full version of report: