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For webmasters who are thinking of starting and online store one of the
best way to get it started is to use WMS Shopping Cart. There are
several reasons why WMS Shopping Cart is the ecommerce application for
you, the least is the fact that it is free of charge, it cost nothing.

WMS Shopping Cart was develop by combining many fantastic aspects of 3
shopping carts, tested extensively before it was made available to
Webmaster Serve uses, it is now available to anyone including non
Webmaster Serve members.

The cart boast of some fantastic SEO feature some of the expensive
shopping carts do not have. The SEO feature includes the fact that you
can choose SEO friendly name and url for categories, sub categories, and
products. You can bookmark a product directly into any of the leading
social bookmarking sites, submit a product directly to search engines
and even export the entire WMS Shop products into Google Merchants.

Other features of WMS Shopping cart are:

End user section

- search functionality (simple and advanced)
- improved “added to cart” notification

- customers control panel:
--- order history
--- newsletter
--- wish list
--- product return management

- rate products
- reviews
- customer selected product compare

- expandable category navigation with content count
- subcategory display with content count
- products listing with Sort option and item per page option
- complete site map
- gift option

- easy to use one page checkout
- guest checkout

Payment Gateways

- Bank Transfer
- Cheque / Money Order
- Cash On Delivery
- PayPal Website Payment Pro
- PayPal Website Payment Pro (UK)
- PayPal Standard

Admin section:

- sales statistics
- latest orders info
- add products options
- add products attributes
- manage reviews
- manage custom pages

- modular section management
- shipping management
- Google base
- products RSS
- Google site map
- coupons option
- gift management
- banner management
- complete sales reports
- customer reward
- various statistics like viewed products
- system error log access

SEO Friendly Features
No shopping cart is complete these days if its not search engine friendly, here are some of the search engine friendly features you will find in WMS Shopping Cart:

• Admin can manage product categories, description an meta tags. Admin can even decide what product url name should be for example if you are selling a white cat and a red dog, you can have product url like this: red-dog.html or white_cat.html
• Admin can write a keyword rich search engine friendly description for each products or category of produces.

One of the early adopters of WMS Shopping Cart is Handmade Presents, click here to see handmade presents WMS Shopping Cart powered site.