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  • Google Penguin Update Recovery Toolkit




    If I had to build a penguin recovery toolkit:

    1. Always make sure you have a secondary, clean domain that has age/index value
    2. Immediately start taking down any dodgy links

    Go through your site with another set of eyes (get a 3rd opinion)
    3. Remove any pages with KW stuffing
    4. Check your file, folder structure
    5. Check for circular links

    map out the site
    6. Breaking it into Tiers, map it out in excel
    7. Consider rewriting your meta data
    8. If you have thousands and thousands of pages that arent indexed - try dropping them or building different sitemaps
    9. Make sure your site is laid out as per the Google webmaster advice page
    10. Re-read the Google Webmasters advice PDF
    11. Re-visit your site

    If you have a blog
    12. Remove spammy comments
    13. Check your outbound links
    14. Kill any recoprical links
    15. Remove any articles, spun stuff, automated links

    Clean up any dead links, create a new sitemap, submit it

    Request inclusion and outline the steps taken.

    Have a coffee.

    Build a new site on a new hosting platform :) Use WordPress. Reset your personal spam indicator - it's obviously far off!

    The original post was a contribution made by link8r to to a discussion titled Best Way To Recover from Google Penguin Update.
    This article was originally published in forum thread: Best way to recover from Google Penguin update started by Evgeniy View original post
    Comments 10 Comments
    1. link8r's Avatar
      link8r -
      Hi Evgeniy

      You ask how people would recover. Recover from what? I manage 200 domains (the top ten have over 2 million Unique Visits per day/80% are Google generated) - none of them were "hit".

      It's amazing view that spammers have - that there are levels of spam - some kind of accepted number.
    1. Evgeniy's Avatar
      Evgeniy -
      But there are many domains that were affected. And some of them were not spammy. “If you know a site affected by algo update that you don't think should be affected, we made a form to provide feedback .” Matt Cutts was tweeted few days ago. The algorithm isn't perfect.
    1. sharpson's Avatar
      sharpson -
      Just keep on continuing to build backlinks, high quality backlinks, as long as you keep on working at it eventually your site will be able to recover. Theres not too much you can do besides work and wait
    1. Evgeniy's Avatar
      Evgeniy -
      Yes quality backlinks will be work very long. But it is veru difficult to find many good backlinks. Interesting question: do you need to remove your backlinks if your website was affected by Penguin?
    1. link8r's Avatar
      link8r -
      I think SEO has become more and more Marketing. Many of the spammy sites we don't like also lack brand affiliation, recognition and design qualities. All things that are next to impossible for a search engine to detect.

      Google has to remain a brand breaker. If you build cars and tell everyone that your cars are great but they're not, then people have to find that data. However, if people are not looking for a brand, then why should a brand outrank people.

      What makes something spammy - is it the domain name? Is it the onsite design?

      What I will say is that with Panda, the Unnatural links warnings and Penguin - Google is moving faster
    1. aymanbinmoshi's Avatar
      aymanbinmoshi -
      Provably you meant to recover PR. To recover your page rank you have to focus on updating your site regularly with new fresh content and getting some quality back links from relevant sites.
    1. bachelor's Avatar
      bachelor -
      I am happy to say none of my site was hit with Penguin updates, So I really haven't researched a lot on how to recover.
    1. link8r's Avatar
      link8r -
      If I had to build a penguin recovery toolkit:

      1. Always make sure you have a secondary, clean domain that has age/index value
      2. Immediately start taking down any dodgy links

      Go through your site with another set of eyes (get a 3rd opinion)
      3. Remove any pages with KW stuffing
      4. Check your file, folder structure
      5. Check for circular links

      map out the site
      6. Breaking it into Tiers, map it out in excel
      7. Consider rewriting your meta data
      8. If you have thousands and thousands of pages that arent indexed - try dropping them or building different sitemaps
      9. Make sure your site is laid out as per the Google webmaster advice page
      10. Re-read the Google Webmasters advice PDF
      11. Re-visit your site

      If you have a blog
      12. Remove spammy comments
      13. Check your outbound links
      14. Kill any recoprical links
      15. Remove any articles, spun stuff, automated links

      Clean up any dead links, create a new sitemap, submit it

      Request inclusion and outline the steps taken.

      Have a coffee.

      Build a new site on a new hosting platform :) Use WordPress. Reset your personal spam indicator - it's obviously far off!
    1. temi's Avatar
      temi -
      I think this is the most sensible of all the contribution to this thread, I have even posted it on the homepage as and article, well done link8r.


      Quote Originally Posted by link8r View Post
      If I had to build a penguin recovery toolkit:

      1. Always make sure you have a secondary, clean domain that has age/index value
      2. Immediately start taking down any dodgy links

      Go through your site with another set of eyes (get a 3rd opinion)
      3. Remove any pages with KW stuffing
      4. Check your file, folder structure
      5. Check for circular links

      map out the site
      6. Breaking it into Tiers, map it out in excel
      7. Consider rewriting your meta data
      8. If you have thousands and thousands of pages that arent indexed - try dropping them or building different sitemaps
      9. Make sure your site is laid out as per the Google webmaster advice page
      10. Re-read the Google Webmasters advice PDF
      11. Re-visit your site

      If you have a blog
      12. Remove spammy comments
      13. Check your outbound links
      14. Kill any recoprical links
      15. Remove any articles, spun stuff, automated links

      Clean up any dead links, create a new sitemap, submit it

      Request inclusion and outline the steps taken.

      Have a coffee.

      Build a new site on a new hosting platform :) Use WordPress. Reset your personal spam indicator - it's obviously far off!
    1. link8r's Avatar
      link8r -
      Thanks Temi - delighted to see this everytime I login :) thank you :)

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