What is it like running a small dating site?

[temi]

Online dating site is very competitive, its dominated by large site with deep pocket for advertising. What is it like for a small online dating site operator competing with those huge company with large PPC budge? Is there a trick or two the smaller dating site operator have up his sleeves that the large company are either too large to be able to use or just do not know about?
Share you thoughts with other dating site owners

[barrywiki]

For my sites, I will try to be as competitive as possible and keep the prices low. I think people are 'shopping around ' more than they did before on the net.

[rob8522]

Well thee are strict rules that you have to obey when being in big banner dating site. But in a small site they won't impose that much rules for you to make you comfortable there, also there there won't be restriction in you posting language.