White label dating site what is a fair revenue split?

**temi** · 10-14-2009 04:13 PM

There are quite a few white label dating platforms out there. Their revenue split varies from one company to the next. As a potential white label dating platform user what percentage revenue share would you consider fair?

**MayaLocke** · 10-15-2009 03:00 PM

If the company is responsible for PR and promotion and would say at minimum 50%

**temi** · 10-15-2009 03:06 PM

But if the company is doing promotion, what is the contribution of the partner then? 50% seem way too much is the platform owner is also providing promotions

**datingontheride** · 10-19-2009 05:27 PM

50\50% is a fair price for the platform and database you get with a white label solution.

From my personal experience, the platforms that offer higher rates convert worse.

**temi** · 10-19-2009 06:27 PM

Thanks for your suggestion, which platforms have you tried?

Originally Posted by datingontheride

50\50% is a fair price for the platform and database you get with a white label solution.

From my personal experience, the platforms that offer higher rates convert worse.

**datingontheride** · 10-21-2009 04:41 PM

I'm with EasyDate and WhiteLabelDating. Both have great customer support, and conversions on ED are growing as I can see. What platforms do you use? Have you tried BoneFish? Can't find any useful info on them.

Originally Posted by temi

Thanks for your suggestion, which platforms have you tried?

**temi** · 10-21-2009 04:52 PM

Like you I am using EasyDate and WhiteLabelDating, my best performing sites are with WhiteLabelDating but I am thinking of putting more efforts into my EasyDate sites.... WLD has exellent support at well but I think I need a bit more that 50/50 revenue split... EasyDate are offering 60/40 which sounds excellent to me.....
I have always generated my traffic via organic search engine ranking, recently, I started using PPC... when I use PPC, 50% of the revenue seem to go to WLD and the remaining 50% to Google

In some of this comments at this blog, some of the WLD partners made the same complaint, I did not agree with them before but now am begining to feel they have a point.

**datingontheride** · 10-22-2009 03:56 PM

I've started using PPC for my over50 dating website http://fiftydate.co.uk BUT the CTR ratio is extremely small. I'm willing to pay for clicks, but they don't click on my ads. I've launched several ads, different, but the number of clicks is enormously low. For yesterday I had around 22k impressions and 7 clicks ONLY :( How that can be so?

I'm also thinking I'm ready to pay my first payment comission to Google and get revenue from recurring payments, but..