For those widgets, your most likely bet is an online "catalog" approach for your products that complements a traditional brick & mortar store (or at least a swap meet presence). This allows existing customers to see what else you have instead of waiting until the next time they go to your store (or the swap meet). I doubt many people are willing to buy widgets from someone they've never dealt with before- I seem to remember a thread about this (or a very similar) issue some months ago.
So having a web site be your only sales channel for widgets is probably economic suicide.
(That said, every month we do generate sales of a certain type of widgets through one of our affiliate partners. However, it is a very niche product and only accounts for less than 5% of the sales through that affiliate partner.)
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01-29-2010, 09:01 AM
money ecommerce
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