In a bid to turn the tide of our disposable culture, Go Real formally the Real Nappy Campaign, has launched its brand new web site in time for Real Nappy Week.Packed full of information relevant to the challenges that parents face today, Go Real promises to deliver a powerful message to a mainstream audience.â??Gone are the days of condemning parents for the nappy choices they make in their busy lives, weâ??re going to let the facts speak for themselvesâ??, says Chief Executive Jon Rolls. These facts are pretty convincing too.With household incomes under severe pressure, you canâ??t ignore the fact that using real nappies can save you up to £500 per child, even more if they are used on a second child. Throw into the bargain that they are the best environmental choice too and who can argue?â??Well lots of people doâ?? says Bec Thomas, busy mother of three, all raised in real nappies, and Project Manager at Go Real. â??But thatâ??s what weâ??re here for, to give parents a choice and open their eyes to the alternatives. If we can help just 20% of parents in the UK to try real nappies then we will have made a huge differenceâ??.With no funding behind this campaign, yet clear benefits to the environment, parents and the tax payer, Go Real hope that Real Nappy Week (27th April â?? 3rd May) will be the catalyst for a major shift in the take up and support of Real Nappies.To find out more about going â??Realâ?? visit: www.goreal.org.uk

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