The maker of the multi-award winning organic baby carrier, Close Baby Carrier, is offering breastfeeding mothers the opportunity to purchase their carrier at a discounted rate of £35 during Breast Feeding Awareness Week (11 â?? 17 May).Designed so mums can feed their baby while wearing them, the organic carrier holds the baby close so they can be fed on demand. Two colours â?? natural and pistachio - are included in the offer which will save parents £22.50 on the RRP of £57.50. In addition £5* from the £35 sale price will go towards The Best Beginnings charity.Created by Channel 4â??s parenting mentor, Claire Scott, the carrier gives mums the freedom to feed their baby on demand without having to stop what they are doing.Claire, who is due her third baby during Breast Feeding Awareness Week, is delighted to be able to support breastfeeding mums. She said: â??We are passionate about the benefits of wearing and breastfeeding your baby. Unfortunately many mums feel tied down by having to stop for regular breast feeds during the day. The carrier allows mums to feed their baby while getting on with day-to-day activities. It is very liberating.â??Alison Baum, director of Best Beginnings said: â??Here at Best Beginnings, our vision is of a future where all children enjoy excellent care from the very beginning. The health benefits of breastfeedingto mother and child are huge and the main reason that women stop breastfeeding early is because they lack information and support. We are thrilled that Close Parent has chosen to support us during National Breastfeeding week and this will help to raise funds and awareness for our first steps programme.â??The natural and pasticcio coloured slings are available at a discount price of £35.00 â?? a saving of £22.50 on the RRP of £57.50 - during Breast Feeding Awareness week from www.closeparent.com and at their Baby Show stand E32 at the NEC from 15 â?? 17 May 2009.

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