Thread: Yahoo share of the search market increases

ComScore reported that Yahoo's search of the search market jumped by 8% last month with a corresponding 8% less in Google's share of the market. Microsoft's Live did not change.
Google however still have a commanding lead of 62% of the market so this news is unlikely to get Google shaking with fear.

Some of the reason analyst gave for the rise in Yahoo market share includes:
* Very popular contents network such as Yahoo finance
* Shopping season so loads of people use Yahoo to search for goods
* Yahoo is still most internet users start page

I think there could be one more possible reason. As more webmaster express her/his appointment about Google algo, they decide to offer Yahoo! connected custom searches at their website. I have no idea how much percentege of the searches is started using the custom search fields at the website, but i think this volume is not negligible.

Do you have an example of Yahoo custom search?

Temi, please have a look at this Yahoo! blog post. It explains the service and in the top right corner you will see the search form as well.

Thanks very much for that Zoli, I will pop there to find out more info.

Didn't Yahoo! also release Yahoo! analytics recently? That should definitely help with the market share.

Originally Posted by LeilaDee

Didn't Yahoo! also release Yahoo! analytics recently? That should definitely help with the market share.

Yes, they did release and analytic software recently, effect of that will probably not kick in for about 6 months or so