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05-21-2012 06:00 AM #1New Member Array
- Join Date
- May 2012
Roadshows in B2B business success rate.
I was going through a case study wherein the company deals in B2B business , i.e hi-force tools. It channelises through its national distributors. Its end users are like O&G companies, Steel & Cement Co's etc. Now the co. wants to increase its brand awareness among its users, and plans for a Roadshow. Would it be a wise decision for the co to go for a roadshow ?
[As per my understanding roadshows works well for B2C companies, wherein the ultimate end users are the common man and not the company ]
I would appreciate some views and suggestions from all, as to which strategy the company should go for increasind its brand awareness.