Consumer behavior is very strange and Interesting, I have never advertised anything on the TV but I heard that product with the word "As seen on TV" sell about 20% or so more than product that do not have those words printed on it.

I also read somewhere that at supermarkets, when people smell fresh bread, the sales of bread goes up.

One first hand experience I had lately is that one of my shopping cart customers add a special offer page to her shopping cart. She email to tell me yesterday that sales of products featured on her "special offer" page has gone up about about 50%.

I think the moral of the story is that if you do not have a special offer page on your website, you ought to create one.