DavidAmerland
Ranking Member

There are many reasons why Social Marketing gets all the attention right now not least because conventional media loves the hype. Without a doubt there is a lot of hype around it and, to be honest, when ti comes to a choice of 'working' using Facebook and Twitter to promote a brand or post a message and getting down to do some hard SEO work, I know which I would pick every time.

Studies however tell us that Social Media is not Working or at least it is not working with the ease we

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There is a tendency in Social Marketing today to blindly leap on the bandwagon and create a Facebook Page or a Twitter account and then decide that 'it does not really work'. Most people at this stage put it down to 'it's not for me. Can't really be for everyone.' Business is unfortunate in that it is truly unforgiving and has very few shortcuts you can take. Social Marketing is a new online business promotional tool but it is not a 'magic bullet'. It will not instantly get you customers and profit

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It used to be common SEO practice to try and get as many of the keywords you try to rank for in the domain name of your website. As optimization techniques go this used to be one of the first steps any SEO would go for. It also led, as you may guess, to some abuses. The web is littered these days with sites with long, hyphenated domain names which are stuffed with the keywords in question.

Many of these sites are either domain names of largely static content, which helps explain

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If you have not yet heard of Webmasterserve's SEO Competition now's your chance to check it out and enter.

A competition is always a daunting thing. For a start you are competing which means that while you have a chance to win (in this case £1,000 cash fir the first prize) you also face the possibility that you might lose, which is always worrying. At Webmasterserve we know that. We also understand SEO and the web and we know that even if we got the top 100 SEO gurus in the world

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As someone who has been actively involved in the SEO scene since 1995 when optimizing a website meant stuffing some keywords and putting in metatags in the HTML body I know that the Holy Grail of website owners has always been a time when SEO was redundant. Think how cool it would be to simply create a website, put in exactly the content that's required and then have it get indexed properly and show up exactly where it should be so online visitors can find it.

Well, we are not there

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