Thread: AdWords terms you may find useful

Impressions (Impr): The number of impressions is the number of times your ad is displayed on Google or on sites in the Google Network.
Clicks: A click (sometimes called a click-through) occurs when a user sees your ad and clicks on the title of your ad, leading them to your website.
CTR: The click-through rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions) when a user searches for your keywords or browses the web. It is usual to see a higher CTR on the Search Network than on the Content Network.
Average CPC: The cost-per-click (CPC) is the average amount that you pay each time a user clicks on your ad.
Cost: This is the total cost of your AdWords account for the month of October. As you are not billed by calendar month, the details above may not match your AdWords billing period. You can log into your account to view your billing summary.
Search Network: Ads on the Search Network appear alongside or above search results in Google and relevant search pages when your ad is triggered by your keywords. You can see the keywords that are performing well on the search network in the report above.
Content Network: Ads on the Content Network appear on partner sites that are relevant to your campaign based on the theme of your advertising. The content sites listed above are those on which your ads have received the most clicks.

HI there, I hav just set up my Google Adword and about to lunch a campaing. There is no sponsored list for this 3 keywords and I was wondering if my campaign will be listed under sponsored link after lunch my (low budget) campaign?

If like you said, there is no sponsored listing for the keywords at the moment, the chances are that your listing if you bid enough will be listed as sponsored

Ok thank Temi. What sort of bid do you recommend can give me sponsored link? I am at the top of Google with this industry keyword in my location but two more companies have just started same business and I anticipate bidding war.

So I want to have that position of Sponsored link first b4 anyone else.

I cannot tell you as there is no fixed prices from which sponsored link kicks in, you will have to give it a start, google tool usually tell you know much you need to bid to get to top of page 1, follow their suggestion and then check for your keywords, if its still not in sponsored increase it a bit till you get the desired position

Yes google using different methods of determining top picks. IE its not just the money that you pay, they also factor in the quality of the website on the other end and its relevance.