Where do you target your campaing?

**myshtern** · 04-05-2005 04:49 AM

For lower budget PPC campaings, a good idea is to aim for spots 11 or 12 with adsense. 11 and 12 are on the second page of Google results and are the first two on that page.

Research has shown the spots 11 and 12 get considerably higher click-through rates than spots 5-10

**matthewmurcia** · 08-05-2005 12:09 AM

so then that's a good place to put them :) i think you would like a website/company called eyetools: www.eyetools.com

Another idea might be to go for some high traffic, slightly off norm keywords that your competitors aren't using but that are still very relevant to your customer profile

**cashloan** · 09-02-2011 09:35 AM

1. Mass Communications

This one is easy. Your television ads, radio ads, direct mail pieces, and even billboards should be purchased, placed, and mailed such a way as to hit your targeted voters.
2. Online

Likewise, your e-mail blasts, e-newsletters, and web advertising should be targeted to your chosen voters and demographics.