Paid search is a great technique for online marketing today, its becoming an amazing effective way to drive targeted traffic to your website. The key to effective PPC campaigns is in your keyword strategy and the quality of your visitor analytic.

My question is does the positioning of ads makes any difference to the conversion rates? If so, which is the best position for Pay Per Click Ads to get the best ROI.

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I'm no expert but isn't it obvious? I thought the very top position would be the best?

It actually depends on what theme you are using, but of course, anything about the fold are the best position for PPC

The whole page is cover by ad. The best way

Google have, surprise, surprise, done a load of research on this very topic.

Follow this link and see a kind of 'heat map' of best positions: https://www.google.com/adsense/suppo...n&answer=17954

btw. I am still taking new publishers for my PPC company. See link in sig.

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the heat map looks quite interesting, thanks for sharing. I am interesting in buying from you company, do you have a good dating inventory?

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Sure thing, Temi. Which company? My PPC company? Send me a PM about what you want to do and I will do anything I can to deliver.

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Personally, I try to go for position 3. It's way cheaper and you still get a lot of clicks.

In between 3-5 is best for getting more clicks and also its cheap than first no.

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