Thread: Microsoft AdCenter Tool

For those of you who may use Microsoft AdCenter, there is a new tool release by the Microsoft called: Microsoft Advertising Intelligence, a keyword research tool that provides keyword expansion, research, pricing info and more, to help you plan your adCenter campaigns.
Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a keyword research and optimization tool that operates seamlessly in Microsoft Office Excel 2007. It provides keyword expansion, research, pricing, and KPI data allowing you to maximize marketing ROI for your paid search and content ad campaigns. The Microsoft Advertising Intelligence tool lets you:

• Quickly and easily build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and MSN query data, including: relevance, volume, cost history, demographic, and geographic.
• Leverage actual historic and forecasted monthly query and content data to optimize your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t.
• Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate, and cost per click.
• Gather pricing KPIs for specific businesses to determine the monetization potential of a vertical and how well it is performing.

If you need it you can download from here: http://tinyurl.com/ktprve

Here you can find very usefull installation steps for Microsoft Advertising Intelligence.

Works only with Microsoft software ? You said something about excel exports and I am an Open Office user....

Just Excell 2007. Open Office is not ok for this.

Ovi

So Open Office users cannot use it. I know just companies that use Microsoft Office, because of the license, which is not that cheap...

Having in mind that this tool is developed by Microsoft...i am not wondering. The bad news is that from as much as I know is not working with Excell Viewer.

Ovi