Thread: Marketing Strategy and a Marketing Plan

What's the difference between a marketing strategy and a marketing plan?:)

Think of marketing strategy as your marketing vision and marketing plan are the concrete plans you will use to pursue your marketing strategy.

For exaple, you can have a marketing strategy that says you will ue the internet to market your product and services and a market plan that say the aspect or internet you will use is PPC and SEO.

Thanks for the good answer. :)