Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.
Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.
SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.
Your Strategy is SEO is
On Page SEO
1. Web Category
2. Keyword Analysis
3. Add Meta Data
4. Site Map
Off Page SEO
1. Directory Submission.
2. Blog Comments.
3. Social Book Marking.
4. Social Media.
5. Social Group.
6. Press Release.
7. Article Submission.
8. Forum Posting.
9. Link Exchange.
10. Banner Ads.
The term Search Engine Optimization also known as SEO refers to optimizing the web pages as per the algorithms of the search engine used to rank web pages.
Elements of SEO are definitly backlinks, after that... its kind of a three way tie: title, meta tags, and content.
On page optimization is the effort you put on to the page and is visible. On page is important for search engines to find your page.
Examples: > Optimizing the existing content
> HTML code corrections
> remove broken / dead links
> Add Meta / Alt Tags
> Add Google
Off page optimization is done off site and not visible on your website. Off page helps get you higher ranking on search engines.
Examples: > Creation of New Pages
> One Way Link Building
> Directory Submission
> Article Creation and Submission
> Classified Ad Creation and Submission
The benefits of SEO are as under:
1.Promoting better brand visibility in the global internet marketplace.
2.Guaranteeing long term search engine positioning, highly interactive websites, cost-effective rates, and a high Return of Investment (ROI)
SEO helps to increase the traffic to our websites. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.From this post we get an overall idea about SEO. Thanks for the post.
Seo which works for the traffic of our site and give the index on our site. But in seo we need to concentrate is that the keyword must be immaculate and sterling then you will get the early good result for the traffic of your site.