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Is SEO really reliable these days?
Let's say that we have just finished setting up and outsourcing a campaign with a third party optimization company. They did their thing, emailed you what they did and claimed your website is now ranking higher for a set of keywords that are highly relevant and sufficiently enough searched for.
You have the data, you've double checked it and everything seems fine. Euphoria sets in and now you have that unreal feeling for a couple of days. Traffic has increased, revenue is better than ever and your website is simply doing great.
Then one day after a couple of weeks, you routinely login into your analytics account and find out that your traffic has dropped by ONLY 90%, as well as revenue. This is also an unreal feeling, but this time it's the unpleasant one. You know your project is probably crippled for life unless you radically change something.
Google is now sending you a fraction of traffic that it used to. And it's all because you've tried to game the system just like everyone else who's complaining about the big bad new algorithm update.
Well, "we" had it coming. No point of bashing our heads against the wall now. All of us who got hit real bad need to realize that if we expect Google to make our lives easier, we need to make Google even more richer and powerful by paying for every single visitor that it sends to us.
Search engine optimization, or better yet, Google optimization just got real. It's time for all of us small players to grow up and understand where we belong.
I would say that SEO is as reliable as it can be and none of us should concentrate on that alone. As a bonus traffic generation method, sure, but as the only one? Not a chance!
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07-12-2012 07:01 AM #2
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To increase sales and run any business profitably you need customers. To get customers you need a smart well thought out advertising strategy, you need to reach out to your potential customers and gain their trust.
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07-12-2012 06:11 PM #3
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Of course is reliable. If you ask me, a site is nothing with some good optimization.
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08-06-2012 09:18 AM #4
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offcourse my dear,
To increase sales and run any business profitably you need customers.
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08-06-2012 09:41 AM #5
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The reliability of it has been shown to be quite effective in things that the majority of the world have been using such as Facebook.Marketing companies have been adapting SEO Technology into just about everything that you use now that you have to type into. This helps cut down on their actually having to try and figure out what it is you are using at home, work or play.
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08-06-2012 10:34 AM #6
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SEO is reliable and have too much worth, it helps in improving business and expands it because SEO is a process of link building and putting back links and setting relevant keywords. It's future is also bright and is reliable as it gives quick and long lasting results.
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09-17-2012 10:05 AM #7
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There are many updates comes in SEO industry, we should follow them and make strategy based on it and optimize the site. I think it is reliable.
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09-17-2012 04:43 PM #8
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Yes,seo is reliable these days.The reliability of it has been shown to be quite effective in things that the majority of the world have been using such as Facebook and as was said earlier, your free email sites such as AOL and Yahoo.
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09-19-2012 05:22 PM #9
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Yeah SEO is reliable but after Google updates we have to change our strategies because now all tactics are not as much effective.Try to focus on high quality backlinks because now low quality backlinks are considered as spam by google and you can be penalized for them.
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Maybe not to change but begin to get backlinks more careful.Yeah SEO is reliable but after Google updates we have to change our strategies because now all tactics are not as much effective.



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