Thread: White hat SEO vs Black hat SEO

Hi,

I want to know the difference between Black hat SEO and White hat SEO?

Any one can help me?

Originally Posted by davikerkrish

I want to know the difference between Black hat SEO and White hat SEO?

White hat search engine optimization is optimizing your page with Google's guidelines in mind (that means you're following their quality guidelines, etc..)
...ethical methods.

Black hate search engine optimization is web spam; keyword stuffing, hiding text and/or links in pages, doorway pages, unrelated keywords to content, etc etc.
...unethical methods.

Hi Marc,

Thanks for your reply. Is there any problem to use Black hat SEO?

Originally Posted by davikerkrish

Is there any problem to use Black hat SEO?

Why would you? You're only increasing the amount of spam on the Internet.

there are many black hat SEO techniques...
but there are some back hat technique you can use ethically
google "30 black hat seo techniques you can use ethically"
you will learn about 30 seo techniques plus how to use them without screwing google...

White Hat SEO means when someone links to your blog post or a page on your site within their content, you have a quality inbound link. Unlike with black hat link farming, inbound linking is not a link list traded for the sake of boosting your search results.

Black Hat SEO means the idea behind link farming is that you exchange links with other websites to boost your site's rank in search results. Search engines like Google examine how many sites are linking to yours when determining rank.

Black hat SEO is a category of unethical and manipulative search engine optimisation. In fact, it is black hat SEO that has given SEO a bad name in Internet marketing. Black hat SEO involves tactics like keyword stuffing, which is including an excess amount of keywords within a single page of web content for the purpose of attracting the search engines.

Whereas white hat SEO encompasses the ethical side of search engine optimisation. SEO does have a time and place, and when used correctly, it has the ability to dramatically improve a website’s visibility and search engine rankings to increase sales.

white hat SEO is ethical way for organic ranking and black hate SEO is unethical way for organic ranking

Originally Posted by davikerkrish

Hi Marc,

Thanks for your reply. Is there any problem to use Black hat SEO?

Yes, It creates problems for your site. Google penguin update decreases rank of the sites which used Black hat techniques because these techniques break SEO rules. Your Website may be penalized. So never use these techniques.

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelinesare not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

Source:Wikipedia
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.