With Content, Size Matters

Which is better for website conversions? Then is an often asked question. Here is a suggestion.

You could actually do a bit of experimenting here. Write two similar posts. Keep one post half the length of the other. Post them on your blog several weeks apart. Then check your analytics 30 later. What you want to do is look at the bounce rates. This should indicate which is better suited for your visitors.

It’s not a perfect method, but it will offer valuable insights.

You could also use Google’s Website Optimizer and set up A/B testing and get more precise results.