Thread: PPC Advertising Networks

PPC Advertising Networks is one of the most important and most effective ways of making money online. Google AdSense is one of the most popular PPC advertisement network.

The profitability of PPC advertising depends on the general traffic of the site and, most importantly, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed abode the fold or blended with content, for instance, tend to get higher CTRs. The CPC, on the other hand, depends on the nice of the website. Mortgages, financial products and college education are good examples of most profitable niches of Ads (clicks worth a couple of dollars are not rare), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click).

The source of the traffic can also affect the overall CTR rate. Organic traffic (the one that comes from search engines) tends to perform well because these visitors were already looking for something, and they tend to click on ads more often. Social media traffic, on the other hand, presents terribly low CTRs because these visitors are tech-savvy and they just ignore ads.

Other example of PPC advertising networks apart from Google Adsense includes: Yahoo! Publisher Network (YPN), BidVertiser, Chitika, Clicksor.

What about vadpay.com ? Do you used vadpay advertising network like advertsiser or publisher?