Differences Between Product and Service

[jazdmarkets]

Here we give the simple points of the differences between a product & Services of the following

·Services are intangible

·Service marketing involves building relationships and working together with clients.

·Service providers must be more selective when choosing prospects.

·Objections can be warnings rather than something to be overcome.

Pricing differs with projects.

[Brian]

While in general forms of marketing we use the 4ps'

price
product
place
promotion

in services (service marketing you the additional 3 ps')

people
process
physical evidence

One of the main differences between products and services is that a service is dependent not only on the company but also on the customer and that it is an ongoing process.