What is SEM?

[seohelper89]

search engine marketing is more on utilizing the power of search engine to market the product and services that you have in a specific target market. That's my understand on what is search engine marketing.

[Safia Kim]

The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search.

[DavidAmerland]

Temi you are quite right in that SEO (in the hard sense) and SEM have now branched off to cover entirely different practices with some overlap in the activities. Search Engine Marketing (SEM) has now become a large part of Internet Marketing because they share similar aims and activities in publicizing a website to those looking to find its products and services. Much of SEM is now in Social Outreach Marketing (SOM), while traditional SEO is still a nuts-and-bolts approach.

In truth only purists care about these distinctions. What every webmaster really wants to do is get their website high on Google (predominantly) and drive targeted traffic to their website which will lead to successful online conversions in terms of customers/members or subscribers.

[dsf]

hey, you could check you website's direct results for SEO and SEM using http://ministatus.com , and also you could download the results (the pdf file) and post it here

[lorey]

I didn't yet understand that.

[flashvn]

Oh my god ! Don't you really know Sem ? Google now !

[Jerald Upton]

SEM is a method of promoting websites and generating revenue and sales leads through targeted ad placements via search and contextual ads on relevant web pages. SEM is different than SEO in that it focuses on generating conversions through the engines rather than strictly elevating the search results of a particular website.
:arghh::cute::cute:

[shangron]

What is SEM? Webmasters tends to use the term SEO to mean SEM. In the beginning when Internet was taking off, SEO seem to be the cover all terms for SEM, but as things evolved webmasters come to recognise that in addition to optimising your site for search engines, you need to market your site using other traffic platforms apart from search engines.

If you have a different understanding of what SEM is please let me know.

The objective of Search Engine Marketing is to to ensure that your webpage/website shows up and ranked high in search engine result pageswhen people turn to Google, Yahoo, Bing and other search engines for solutions, services, or products that you provide. This is of paramount important if your market niche has lots of competition.

Search Engine Marketing (SEM) is typically done via Search Engine Optimization (SEO). Paid Placement ( i.e. pay per click ads pay per impression ads etc.), contextual advertising and paid inclusion.

[Peter Parker]

SEM = PPC
SEO = Organic Optimization

For me SEM is just like the ads running on TV that attracts many people towards them. If keywords selection and content is good then SEM definitely work and get instant web traffic on your site.

[markalbertt]

Hey – thanks for the tip! The site I have here is my first one based off of SEM.