What is SEM?

[seohelper89]

search engine marketing is more on utilizing the power of search engine to market the product and services that you have in a specific target market. That's my understand on what is search engine marketing.

[Safia Kim]

The process of building and marketing a site with the goal of improving its position in search engine results. SEM includes both search engine optimization (SEO) and search advertising, or paid search.

[DavidAmerland]

Temi you are quite right in that SEO (in the hard sense) and SEM have now branched off to cover entirely different practices with some overlap in the activities. Search Engine Marketing (SEM) has now become a large part of Internet Marketing because they share similar aims and activities in publicizing a website to those looking to find its products and services. Much of SEM is now in Social Outreach Marketing (SOM), while traditional SEO is still a nuts-and-bolts approach.

In truth only purists care about these distinctions. What every webmaster really wants to do is get their website high on Google (predominantly) and drive targeted traffic to their website which will lead to successful online conversions in terms of customers/members or subscribers.

[dsf]

hey, you could check you website's direct results for SEO and SEM using http://ministatus.com , and also you could download the results (the pdf file) and post it here

[lorey]

I didn't yet understand that.

[flashvn]

Oh my god ! Don't you really know Sem ? Google now !

[Jerald Upton]

SEM is a method of promoting websites and generating revenue and sales leads through targeted ad placements via search and contextual ads on relevant web pages. SEM is different than SEO in that it focuses on generating conversions through the engines rather than strictly elevating the search results of a particular website.