The long tail explained

[Zoli]

In order to encourage the search engine ranking related interaction at this forum, we though it would be a good idea to release some subject focused writing at the official Boss Cart Blog.

It is my pleasure to post here a short introductory from the article.

Competing with the “big guys”

There might be 1000 web sites or more just like yours on the internet. So how do you compete? The “big guys” dominate the search engines, and you might find it hard to get into the first 20 pages. Many internet users won’t look beyond the first page of the internet search, almost none look beyond the second or third Pages. Again, how do you compete? By knowing something that the “big guys” don’t. Enter the long tail.
Most Searches are Unique

More the 70% of searches performed on a search engine are unique, meaning that the query has seldom or never been used as a search term. It seems as though most searches would be more alike than not. Well in fact, they are. It’s how the search is worded that makes it unique. The 30% of searches that are not unique includes most of what makes up a typical SEO’s keyword and key
phrase list. If you run a website that sells used books, it might make sense to target the key phrase such as “used books”. It is true that good search engine standings for the key phrase “used books” make sense if what you are selling is used books.. Why stop there?

Please read the rest of the article at the source: http://www.bosscart.com/blogs/long-tail/

[alexshaw]

long tail keywords has less competition so you have a good chance to get a higher out of those keywords...