Basics of Search Engine Optimisation (SEO)

[temi]

What is SEO? SEO is the abbreviation for Search Engine Optimisation, a process whereby web pages and or website are optimised to obtain better placement on Search Engine Result Pages (SERPs).
Typical follow up question from relatively newcomers to Search Engine Optimisation once SEO is defined tends to be whether SEO is frowned upon by Search Engines. The answer to that is yes and no. SEO can be dived into two groups; Blackhat and Whitehat.
Blackhat SEO practitioners use every means necessary, whether ethical or not to get a page or a website to rank highly on Search Engine Result Pages, while Whitehat SEO uses ethical means, to get website and web pages to rank high on Search Engine Result Pages. It’s the Blackhat SEO Search Engines frown upon.

This booklet focuses on achieving higher rankings on Search Engines using Whitehat SEO technique, now and again, Blackhat techniques are mentioned just to help you avoid the pitfalls of Blackhat SEO because in some departments, the line between Blackhat and Whitehat SEO blurred.
BMW website was once banned by Google search engine for using Blackhat techniques to get its site ranked higher, the SEO agency that optimised BMW’s website did not employ blackhat techniques deliberately, it mealy strayed over to the blackhat side of SEO by accident at the edges where the lines blurred between Whitehat and blackhat SEO, knowing this lines can help newcomers to stay well insider the Whitehat zone of the SEO divide.


Now that the definition of SEO is out of the way, how do you go about optimising a website or a page to rank well in search engines?

[stevenbhn]

heres a link to a superb seo pack.

http://www.google.com/webmasters/doc...rter-guide.pdf

[temi]

Thanks for sharing Steven :)

[kezoon]

I think the forums called Digital Point and also SitePoint are good for SEO. They both have huge communities with endless amounts of information and services.

[David121]

HI, SEO is search engine optimisation. It means to increase traffic on your sebsite. More Links you have, more visitors you will get. and your popularity will in crease on web. some tips for SEO I read from
http://www.seositecheckup.com
tips and resources for beginners are present here:
http://www.seositecheckup.com/articles/22

[poonamt93]

Nice Post!!
Thanks for sharing such a useful information with us.
Now most of peoples doing SEO and for them its a very helpful information.

[zsameer]

Nice Sharing!!!

Thanks for sharing. keep update your sharing.

Thanks

[mwaraitch]

I think if one just keeps the things simple, have the contents developed for your and your customers and not for search engine, do not stuff too many key words with free and cheap prefix, use appropriate tags and do bit of links promotion one can develop decent traffic for small business.

[varun21]

1. Participating in Social Networking Sites.
2. Participating in Answering Sites.
3. Blogging.
4. Forum Postings.
5. Article Submission.
6. Press Release Promotion.
7. Classified Ads Submissions.
8. Search Engine Submission.
9. Themed Directory Submission.
10. Social Bookmarking.
11. Link Exchange.
12. Photo Sharing.
13. Power Point Presentation Sharing.
14. Document Sharing.
15. Video Promotions.
16. Local Listings & Yellow Pages.
17. Business Directories Submissions.
18. Social Shopping Network (For Ecommerce websites).
19. RSS Directories Submission.
20. Blog and Forum Comments.
21. Blog Directory Submission.
22. Widget / Gadget Development.
23. PPC Ad Campaign.

[manisa]

Seo means to generate traffic on your site and to build up the links for our site. And soe which really help us to develop our business.