How to do keyword Research????

**nevin** · 03-25-2010 12:37 PM

Keyword research is critical to the process of SEO. Without this component, your efforts to rank well in the major search engines may be misdirected to the wrong terms and phrases, resulting in rankings that no one will ever see. The process of keyword research involves several phases:

1.Thinking of what your customers/potential visitors would be likely to type in to search engines in an attempt to find the information/services your site offers (including alternate spellings, wordings, synonyms, etc).
2.Surveying past or potential customers is a great way to expand your keyword list to include as many terms and phrases as possible. It can also give you a good idea of what's likely to be the biggest traffic drivers and produce the highest conversion rates.
3.Several tools are available online that offer information about the number of times users perform specific searches. Using these tools can offer concrete data about trends in keyword selection.
4.Term Selection:-The next step is to create a matrix or chart that analyzes the terms you believe are valuable and compares traffic, relevancy and the likelihood of conversions for each. This will allow you to make the best informed decisions about which terms to target. SEOmoz keyword Difficulty tool can also aid in choosing terms that will be achievable for the site.

After keyword selection and implementation of targeting, analytics programs that measure web traffic, activity and conversions can be used to further refine keyword selection
any more factors,
Please suggest
Thanks

**lorey** · 03-27-2010 09:45 AM

Yes, yes. Thank you! Thank you!

**zbastian_19** · 04-26-2010 03:05 PM

A short addition, better to know the real purpose of your site as well as the purpose of your visitors. Give them the right way to track you base on what they are looking or needed.

**regmac** · 05-14-2010 09:03 AM

The basic thing for this is to better understand the keywords used and drop those that serves no conversion.

**SEOArbiter** · 05-25-2010 01:56 AM

In order to do keyword research, focus on keywords that will convert versus informational keywords. In other words, you want to target the words or phrases that are getting customers to buy, rather than those that are simply doing research.

**webcreationuk** · 05-25-2010 09:49 AM

That only depends on what the website is about, but in the end, yes, it all resumes to money so choose wisely only those keywords that bring you the cash.