Importance of Anchor Text

[TeamPlayer]

Anchor text is the text inside an HTML link which is displayed to the web user. Anchor text is usually underlined.

An HTML link looks like this:

<a href="http://www.example.com">Anchor Text</a>

The Importance of Anchor Text

Google in particular weight anchor text very heavily in the current algorithm.

Thus, if many people link to a web page using a set of keywords as anchor text, that page will rank very highly for those keywords.

If you want your page to rank highly for a specific keyword combination, get people to link to you using those keywords as anchor text.

[Luq]

Yes, Anchor text are very important in google current algorithm and it carry lot of weight.