Importance of Anchor text

[Hafsoh]

Just having links is not the only factor to consider, What the link text says is very important, so therefore, the link text is an important indicator that tells the search engines what your page is about.

Anchor text for inbound links is one of the most important factors in search engine optimization. Anchor text always represent theme of your site, its enhances the relevance of the targeted Page. Anchor text usually gives your visitors useful information about the content of the page you're linking to. Humans as well as search engines will read your links, so the words in your anchor text need to make sense. What the link says tells users and the SE what your page is about.

All the search engine gives significant weight to the anchor text on your pages, so inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. Keywords within the anchor text are also useful from links pointing to your website (backlinks). So when doing your link building campaign, write multiple options of the title and description of the link pointing to your website remember having all of your anchor text the exact same from all your links wont be the best approach.

It's important to make the most out of your link by choosing the right anchor text. If you are requesting links from others, have the code for your link all ready to go, easy for them to insert into their web page.

[bruice_lee]

Nice information about Anchor text. Thanks for sharing information.

[micoblanco]

Originally Posted by Hafsoh

Just having links is not the only factor to consider, What the link text says is very important, so therefore, the link text is an important indicator that tells the search engines what your page is about.

Yep, and it also plays and indicator whether the users will click or not click your links. I mean, anchor text can also plays an important role to tell or to inform Internet users on what information they will going to have if they'll going to click that link. It can also benefit you in gaining better rankings with those keywords in SERPs.

Thanks for sharing nice information. I hope you didn't just use the ultimate copy+paste technique. :)

[YooHee]

you can get direct traffic and you can rank keyword using anchor text :D

[Stella_Roberts]

Anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text "SEO case studies" indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.

[fluid]

Anchor text plays a great role in rankings but getting links with the right anchor from related sites is much more important. If you get a good optimised link from a music website saying "cheap mortgages", it will not give you any benefits and can raise some red flags with the search engines.

[airforce1]

Of course, anchor text is like the key contents on a vote for your site in search engines's eyes. IMO.

Thanks for sharing,

[Alfredwinston]

Out of all "The major purpose of an Anchor Text is that it tells the Search Engines in its own language what is the topic of the page to which it is linking thus it has great SEO value so proper care is to taken in choosing the Anchor Text of a link".

[muqtada123]

why do not blogs allow us to use the same strategy to boost up the ranking of our website.

[ddemetrius456]

cool! i was enlightened with those explanations. this will help me know bout Anchor Text briefly.