Fake reviews Google and others useless when it comes to acting against it

[temi]

Customer review sites are a useful way to find out about products and services, and for the businesses themselves they can be a valuable source of publicity. But a number of spam reviews sweeping the web are damaging local firms who depend on them to help make or break their reputation.
Before the evolution of the web, a friend's recommendation was a reliable and trustworthy way to find out who to call for a particular product or service.


Nowadays, many people use the wide range of review tools available online, such as company websites and review forums, to help them decide where to go for a particular service.
Photographer Gary Beal is one of many small business owners who relies on such reviews to drum up business.



source: bbc

[Bob Barr]

This article may have originated at ukwirednews. Here's a link to the full article:

http://www.ukwirednews.com/news.php/...ogus-reviewers

It's a pretty thorough discussion of the issue.

[JamesMiller]

Very interesting..........