Thread: Article: Google Penguin Update Recovery Toolkit

The new Google Penguin update was 2 weeks ago. And the number one question people are asking: what did this update do and how do I recover? So which is the best way to recover from Google Penguin update?

Hi Evgeniy

You ask how people would recover. Recover from what? I manage 200 domains (the top ten have over 2 million Unique Visits per day/80% are Google generated) - none of them were "hit".

It's amazing view that spammers have - that there are levels of spam - some kind of accepted number.

But there are many domains that were affected. And some of them were not spammy. “If you know a site affected by algo update that you don't think should be affected, we made a form to provide feedback .” Matt Cutts was tweeted few days ago. The algorithm isn't perfect.

Just keep on continuing to build backlinks, high quality backlinks, as long as you keep on working at it eventually your site will be able to recover. Theres not too much you can do besides work and wait

Yes quality backlinks will be work very long. But it is veru difficult to find many good backlinks. Interesting question: do you need to remove your backlinks if your website was affected by Penguin?

I think SEO has become more and more Marketing. Many of the spammy sites we don't like also lack brand affiliation, recognition and design qualities. All things that are next to impossible for a search engine to detect.

Google has to remain a brand breaker. If you build cars and tell everyone that your cars are great but they're not, then people have to find that data. However, if people are not looking for a brand, then why should a brand outrank people.

What makes something spammy - is it the domain name? Is it the onsite design?

What I will say is that with Panda, the Unnatural links warnings and Penguin - Google is moving faster

Provably you meant to recover PR. To recover your page rank you have to focus on updating your site regularly with new fresh content and getting some quality back links from relevant sites.

I am happy to say none of my site was hit with Penguin updates, So I really haven't researched a lot on how to recover.

If I had to build a penguin recovery toolkit:

1. Always make sure you have a secondary, clean domain that has age/index value
2. Immediately start taking down any dodgy links

Go through your site with another set of eyes (get a 3rd opinion)
3. Remove any pages with KW stuffing
4. Check your file, folder structure
5. Check for circular links

map out the site
6. Breaking it into Tiers, map it out in excel
7. Consider rewriting your meta data
8. If you have thousands and thousands of pages that arent indexed - try dropping them or building different sitemaps
9. Make sure your site is laid out as per the Google webmaster advice page
10. Re-read the Google Webmasters advice PDF
11. Re-visit your site

If you have a blog
12. Remove spammy comments
13. Check your outbound links
14. Kill any recoprical links
15. Remove any articles, spun stuff, automated links

Clean up any dead links, create a new sitemap, submit it

Request inclusion and outline the steps taken.

Have a coffee.

Build a new site on a new hosting platform :) Use WordPress. Reset your personal spam indicator - it's obviously far off!

I think this is the most sensible of all the contribution to this thread, I have even posted it on the homepage as and article, well done link8r.

Originally Posted by link8r

If I had to build a penguin recovery toolkit:

1. Always make sure you have a secondary, clean domain that has age/index value
2. Immediately start taking down any dodgy links

Go through your site with another set of eyes (get a 3rd opinion)
3. Remove any pages with KW stuffing
4. Check your file, folder structure
5. Check for circular links

map out the site
6. Breaking it into Tiers, map it out in excel
7. Consider rewriting your meta data
8. If you have thousands and thousands of pages that arent indexed - try dropping them or building different sitemaps
9. Make sure your site is laid out as per the Google webmaster advice page
10. Re-read the Google Webmasters advice PDF
11. Re-visit your site

If you have a blog
12. Remove spammy comments
13. Check your outbound links
14. Kill any recoprical links
15. Remove any articles, spun stuff, automated links

Clean up any dead links, create a new sitemap, submit it

Request inclusion and outline the steps taken.

Have a coffee.

Build a new site on a new hosting platform :) Use WordPress. Reset your personal spam indicator - it's obviously far off!