Logos can be one of the most important marketing pieces a company has because it is the foundation of your marketing or branded look. Therefore, a good logo should be a unique and timeless representation of your company, defining your services in a memorable way, and work well across a multitude of mediums. Whether your logo is on a billboard, a TV screen, the Internet or whatever, you may only have a split second to get your message across and still make an impact.So with a sea of images and brands out there, what makes a good logo? It starts with a creative concept. Keep it simple.
If your logo is too detailed or complex, your message may be lost in that split second of first impressions. Some of the most successful, classic and timeless logos of our time have been as simple as a piece of fruit with a bite out of it for a computer company, a simple swoosh for a famous shoe brand, and some golden arches for a now worldwide fast-food chain. Get the picture?
But just because it is simple doesn’t mean it is easy. Creating a simple and unique logo can be a challenge. A successful logo could start with a clever treatment of shape and/or text reflecting your service or product. It could be a color or symbol treatment to enhance the image or mood you want to portray; but whatever you do, do it as simply as possible. Keep it versatile.
With the latest programs out there making drop shadows and special effects so easy to produce, be careful when it comes to applying them to logos.
A logo must be able to work whether it is on a printed piece, the Internet, a billboard, or even a t-shirt. It needs to work on any number of different backgrounds and textures as well. Keep in mind that the latest in special effects may look good and produce well on the Internet, but may also get lost when reduced in print to the size of a pencil! To test your logo, it should be able to maintain its integrity in black only, in just two colors for budget-minded projects, work on both dark and light backgrounds or in white, and be scalable in all sizes. Vector art is the format of choice for logo creation, rather than a logo created in raster art (such as Photoshop®) because it will not scale larger without some degradation.
The analogue of a logo is a clear mark or angel frequently acclimated by bartering enterprises, organizations and even individuals to aid and advance burning accessible recognition. Logos are either absolutely clear symbols icons or are composed of the name of the alignment a logotype or argument only. They are acclimated to identify.Logos can be one of the a lot of important business pieces a aggregation has because it is the foundation of your business or branded look. A acceptable logo is distinctive, appropriate, practical, clear and simple. It conveys the company’s advised message. Attending at any above brand. They all accept an calmly apparent aggregation logo. An archetype of this is the Nike logo, the swoosh. Every time you see the aggregation or it’s articles mentioned, you see the logo. Even if you appointment their site, the website logo is advised to bout the company’s branded logo.
Logos visually differentiate your business from others, identifying the product or service you provide. They also create a sweet spot, a point of familiarity between you and the marketplace.I think logo should be very attractive. It reflects your buisness very much. A good logo a very good image
he main reason for having a logo is to create and reinforce your brand identity. It represents the 'face' of your business and is distinctive enough to separate you from your competition. It may be the spirit of your company.