Thread: What makes a good logo?

A logo can be a name, sign or symbol, graphics created in a unique personality for a business or company. A logo represents a business reflection; it captures the essence of a business. A company logo displays the existence of a business what the goals are, what the business stand for and the purpose of your business. A business's logo actually defines them to the consumer.


A logo should be very simple, unique, memorable, relevant to the company, and it should engage your audience.

Yes, You are right, logo should be very simple, unique, memorable, relevant to the company

Logos can be one of the most important marketing pieces a company has because it is the foundation of your marketing or branded look. Therefore, a good logo should be a unique and timeless representation of your company, defining your services in a memorable way, and work well across a multitude of mediums. Whether your logo is on a billboard, a TV screen, the Internet or whatever, you may only have a split second to get your message across and still make an impact.So with a sea of images and brands out there, what makes a good logo? It starts with a creative concept.
Keep it simple.
If your logo is too detailed or complex, your message may be lost in that split second of first impressions. Some of the most successful, classic and timeless logos of our time have been as simple as a piece of fruit with a bite out of it for a computer company, a simple swoosh for a famous shoe brand, and some golden arches for a now worldwide fast-food chain. Get the picture?
But just because it is simple doesn’t mean it is easy. Creating a simple and unique logo can be a challenge. A successful logo could start with a clever treatment of shape and/or text reflecting your service or product. It could be a color or symbol treatment to enhance the image or mood you want to portray; but whatever you do, do it as simply as possible.
Keep it versatile.
With the latest programs out there making drop shadows and special effects so easy to produce, be careful when it comes to applying them to logos.
A logo must be able to work whether it is on a printed piece, the Internet, a billboard, or even a t-shirt. It needs to work on any number of different backgrounds and textures as well. Keep in mind that the latest in special effects may look good and produce well on the Internet, but may also get lost when reduced in print to the size of a pencil! To test your logo, it should be able to maintain its integrity in black only, in just two colors for budget-minded projects, work on both dark and light backgrounds or in white, and be scalable in all sizes. Vector art is the format of choice for logo creation, rather than a logo created in raster art (such as Photoshop^®) because it will not scale larger without some degradation.

Yes, You are right, organization logo should be very easy, exclusive, unforgettable, appropriate to the company

Excellent point, Hafsof. The most popular business logos in any industry today are those that are unique and simple. However, not all of them are exactly relevant to the company. Just look at the Nike swoosh or Starbucks' mermaid logo. But still, these images have come to represent their respective companies well.

Logos can be one of the most important marketing pieces a company has because it is the foundation of your marketing or branded look. Therefore, a good logo should be a unique and timeless representation of your company, defining your services in a memorable way, and work well across a multitude of mediums. Whether your logo is on a billboard, a TV screen, the Internet or whatever, you may only have a split second to get your message across and still make an impact.Further more information you can see seoservicesdelhi.org

Yes, its very true Hafsoh! Just think how important and powerful a logo design can be. In impact, a logo works as an organization's trademark, which can be seen in almost in anything relevant to the company or its products.
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First of all, it's the colors which count. They must fit. And no more than 3-4 colors. And then it's the style, which needs to match with the idea of the product/site you're promoting.

Originally Posted by Hafsoh

A logo can be a name, sign or symbol, graphics created in a unique personality for a business or company. A logo represents a business reflection; it captures the essence of a business. A company logo displays the existence of a business what the goals are, what the business stand for and the purpose of your business. A business's logo actually defines them to the consumer.


A logo should be very simple, unique, memorable, relevant to the company, and it should engage your audience.

A logo should be related to your business. It must be unique an memorable first seen.

and it shoulf not have more than 3 colours, 2 is best