Thread: Is Yahoo traffic better than Google traffic?

I have been receiving a number of hits on my sites recently from Yahoo and have noticed a large conversion percentage, so I did some musing as to why Yahoo traffic might convert better;

1 - Google is the search engine for the masses so everyone uses it and the majority of your hits will just be "surfers", looking for something interesting and staying on sites for 0-5 seconds



2 - Yahoo users are probably a bit more descerning Internet users and are more likely to be looking for what they find and consequently stay on the site for longer, and may well convert

3 - Yahoo users may be of a breed who have become disheartened by all the rubbish that Google tries to force on users and are after a search engine that just gives results, so they use Yahoo to find your site and are serious about what they click on

Nonetheless, I have seen a marked increase in my conversion rate and I will no longer rule out Yahoo as a powerful search tool for my websites

The reason this is happening is their algorithims are different. Their are lots of major companies that recieve most of their traffic from Yahoo but it's generally the opposite.

Their is usually a reason. You should check if your banned from Google or if you site, and or some pages, are in the Google suplementary index. The suplementary index is a list of sites and pages that google thinks aren't great, not relevant, pages too large, poor coding, keyword heavy (possible keyword spamming) etc which it crawls and indexes but doesn't return high in results. The site therefore get's little traffic from Google.

Use Google webmaster tools too and see if it's returning any errors or reasons it's not listing your site. Google has way more traffic than Yahoo and if you ignore Google your ignoring upto 80% of your potential search traffic which for any site is madness.

I don't think so.....
But,yahoo traffic has a 30% lower bounce rate then traffic from Google. Someone would have to be really stupid to ignore yahoo.
So,I always targeting both Search Engines Yahoo & Google.

In my opinion, Google is better

Comparatively speaking, i think that the yahoo search is better on content, so the conversion percentage of yahoo is also better than google's. If you get more posts from forums and blogs, the ranking of google will be better, but not so in yahoo.

I don't think that people take any kind of traffic as important or unimportant. The main thing is that you are getting traffic and its by luck and your efforts, in building a site, which will help your traffic into conversions.

Last time I checked, google currently has control of the searches. I think it is around 65% so it is better to go with google than yahoo for traffic.

Hi,

Google will get more traffic than yahoo..so, i think Google is better than yahoo to build up the site traffic.

I really do not care if the traffic comes from Yahoo or Google. One thing I know: it must be big numbers and convert into clients. :)

Originally Posted by elgharib2008

I have been receiving a number of hits on my sites recently from Yahoo and have noticed a large conversion percentage, so I did some musing as to why Yahoo traffic might convert better;

1 - Google is the search engine for the masses so everyone uses it and the majority of your hits will just be "surfers", looking for something interesting and staying on sites for 0-5 seconds



2 - Yahoo users are probably a bit more descerning Internet users and are more likely to be looking for what they find and consequently stay on the site for longer, and may well convert

3 - Yahoo users may be of a breed who have become disheartened by all the rubbish that Google tries to force on users and are after a search engine that just gives results, so they use Yahoo to find your site and are serious about what they click on

Nonetheless, I have seen a marked increase in my conversion rate and I will no longer rule out Yahoo as a powerful search tool for my websites

Provided you have not been penalized, de-indexed or otherwise banned from Google you will get 85% of your traffic from Google with greater sensitivity to indexing (because the Google algorithm is much more refined when it comes to content-sensitive heuristics) and the rest of the traffic will be split between direct, Yahoo! and BING.

Here is where the exceptions to this rule come in: 1. If your site is not optimized correctly so that when Google indexes it its more finely-tuned algorithm relegates it to search results which are not as relevant to the end-user (this means the onus for how your site appears is on you as its webmaster).

2. If your site is niche in which case it is possible that a particular type of user profile has Yahoo as their primary search engine (an example of this are media students who prefer Yahoo! for its media-orientated image).

3. SEO issues. If your site drops from Google's top pages because of SEO issues it will not drop in Yahoo! or BING because their algorithms are different. In that case you may well get more targeted users from those two search engines.

As a rule you should never discount Yahoo! or BING in your online marketing. Although they have, together just 15% of global searches that is an extremely large number of people.

I hope this helps.