Thread: The rebrand of Yahoo

The new CEO of yahoo Carol Bartz has consistently emphasized one of Yahoos greatest strengths: its brand. But now they may be changing all that literally. According to BoomTown, Yahoo is looking to revamp its worldwide fortunes with a major rebranding. But for once the companys strength might be working against it.
Says BoomTown said "Yahoos branding campaign will certainly have to be a big deal, given that it is one of the top Internet sites in the world and has massive name recognition. And Bartz has been vocal about the importance of touting Yahoo as a well-known brand, even as she has said a lot internally and externally that she detests purple."

if Yahoo will rebrand.... what will it's new name? if MSN become Bing.... then Yahoo should be.... :D

hmm, well why they think to rebrand? Yahoo is an attractive name.

Really? what is the rebrand name .Ｉam looking forward to getting the new name .

LOL yahoo is fine. They should just stay with it. It is already popular, why change it. Sounds like a loss of revenue.

wow I didn't know this, thanks for sharing!

I believe rebranding is crucial knowing that they stablished for a long time. Its sounds interesting ill keep an eye on Yeahoo. = )

Cool posting here. please keep THE ANSWER on it soon because I am also looking for this info in waiting.

Yahoo is an attractive name. What is the brand name change. I am looking forward to the new name.