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Wordpress was mentioned by the OP in 2007. It was the most popular platform then, and it still is today, with a multitude of plugins and developers. Although it is a little cluttered from a UI perspective, it has many powerful features.
Promotion can be difficult. Make sure your site is something you are passionate about. If not, make a website about something you are very interested in. It also helps if your site is something that many people are drawn to also. You can measure demand with google adwords keyword tool is the...
There are a lot of gimmicks out there that are very interesting. A recent one says something to the effect, If I get 1M retweets i'll run on the basketball court and try to get a hi-5. (currently has 75,000 retweets)
Revisit all the basic things you can do with twitter namely, follow, unfollow, DM, retweet, and favorite. Do a search for popular twitter tools that have search functions to find your topic audience. Follow your competitors followers.
Youtube and other tutorial video sites are incredibly powerful teaching tools. Kids today have no idea what kind of information access they have available, in contrast to what existed a few decades ago.