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Tutorial 5 New And Free Marketing Tools To Help Your Facebook Campaigns

Discussion in 'Facebook' started by fisker, Mar 4, 2016.

  1. fisker

    Yellow Belt

    Joined:
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    Everyone wants to squeeze as much as they can out of their Facebook marketing campaign. Certain people struggle when it comes to figuring out which changes are needed to get more traction and visibility for Facebook posts. Other people know just what needs to be implemented but do not have the manpower or resources to do it. Luckily, there are a number of marketing tools for Facebook that can help relieve this burden.

    Here are 5 effective Facebook marketing tools which you can use for boosting your performance on Facebook. And the best part is, they are all free.

    Drum Up

    The importance of posting relevant, interesting content on your Facebook wall cannot be ignored. But it can be quite the pain to actually find stuff worth sharing. This scavenging can now be outsourced to DrumUp. This tool identifies engaging content which is fit for your audience and queues them to be shared through your social media account.

    Likealyzer

    This tool provides an assessment of the performance of your Facebook page and provides some recommendations which can help you boost engagement. Unlike other free tools though, you will not have to provide any personal information in order to attain this assessment. All you need to do is enter the URL of your page and the assessment will be generated in seconds.

    The report is user friendly and provides a clear insight into what is working for you and what isn't. Making these small adjustments can go a long way in improving the performance of your page.

    Canva

    This design tool can come in handy whenever you have to create custom images. This is something which you will be doing quite often when managing the marketing efforts of a company on Facebook. The tool is intuitive and offer pre-sized templates for page covers, app covers and posts. Once you have chosen a template, you can drag a number of different design elements to it. They even have an online design school which can help anyone who doesn't have a good eye for design.

    Facebook power editor

    This will allow you to build and even duplicate campaigns, ads and ad sets quickly. It lets you edit all of your ad sets in a single window and makes it very easy for you to adjust the granular details such as placement targeting, copy variations, conversion tracking, etc. Once you have created all campaigns, you can make them go live simultaneously and they will all be approved within a few minutes.

    Headline Analyzer

    Marketers know that it is the headline of a post that can make or break it. The only problem is that it can be very difficult to accurately predict if a headline is going to work or not. This is where this tool can come in handy. Just feed in a potential headline to this tool and it will give you a score for the headline along with an assessment of its structure, sentiment, character count and a preview of how it will look in email subject lines and ads.
     
  2. Zirkon Kalti

    Yellow Belt

    Joined:
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    With LikeAlyzer, you can get suggestions on how to improve the conversion of your Facebook page. It also give you information on your competitors' Pages so that you can get ideas on how to get better results than them.
     

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