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My Suggestion 7 Of The Best Examples Of Emoji Marketing

Discussion in 'General Marketing and Promotion' started by fisker, Feb 25, 2016.

  1. fisker

    Yellow Belt

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    Here's some disturbing news: Recent data gathered by Deep Focus shows that 4 out of 10 millennials prefer engaging with pictures over reading. Yup, that's correct. Almost half of the most educated generation in history prefers looking at photographs instead of having to parse through sentences.

    Of course, one of the most prominent parts of this shift is the emoji. It started back in 2011 and has reached ubiquity over the last year. In 2016, it appears that every millennial includes these yellow faces in their tweets, Instagram posts, Facebook messages and even their college essays.

    And since millennials are an important demographic, brands have tried capitalizing on this emoji craze. It's become so pervasive that there is a whole new industry which simply measures the ROI for these visual images.

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    But, I'm taking a far less scientific approach when it comes to judging the emoji usage of a brand. Below are a few of my picks based on certain subjective criteria such as memorability and cleverness.

    Here's the seven best examples I could find:

    Ice Cream Cone?

    Among the biggest problems that brands face when using emojis is making them too complicated. Trying to do too much risks creating a group of emojis which take too long to decipher. That is why this emoji is so perfect. It's just an ice cream cone. It isn't fancy, but it can help break up walls of text.

    Bud Light

    On the 4th of July, Bud Light had tweeted an emoji of the American flag with fireworks instead of the stars and flags and beers in place of the red and white stripes. This was original, clever and took advantage of emojis.

    NASCAR

    On World Emoji Day (I still can't believe that's a real thing), NASCAR had tweeted an emoji-graphic mosaic of a few of the famous drivers from the sport. Was it art? Maybe. Was it cool? Of course.

    General Electric

    Based on the periodic table, GE's "Emoji Table of Experiments," asked users to click on emojis in order to explore various videos, DIY science and other things related to emoji science.

    DeadPool

    This example might be crass, but so is the character that the movie's promoting. This type of on brand messaging certainly works. Besides, when a famous comedian tweets about how brilliant an emoji is, you must have done something right.

    [​IMG]

    Smithsonian Institution

    This is a great example of emojis for education. The Smithsonian had tweeted, on World Emoji Day, using an emoji which corresponded to one piece from their museum and a link for more information. For example, the trumpet emoji took people to Louis Armstrong's trumpet. There's no word on whether millennials read the content they were taken to though.

    Domino's Pizza

    The main goal of all businesses should be to reduce the friction during purchases. By co-opting pizza emoji’s with a mechanism for ordering food, Domino's has reduced the time it takes you to place an order significantly. That's perfect since the only thing that millennials like even more than emoji’s is immediate gratification.
     
  2. Zirkon Kalti

    Yellow Belt

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    Emoji is a great way to create a connection between the brand and young audience and encourage them to buy the product. Emoji can overcome language barrier because anyone will be able to easily interpret the meaning just by taking one look. It helps to get a brand globally accepted.
     
  3. Pooja Sharma

    Yellow Belt

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    Emoji has become a good way of communication without writing or explaining much. It is easily understandable by everyone. Big brands are competing to launch there own new emojis like facebook, whatsapp messenger, hike. The brand meaning will become more understandable by using emojis. Companies have started adapting and creating there own brand specific emojis .
     
  4. Prasoon Arora

    Yellow Belt

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    Emoji is the revolutionary technique which have everything to be used in all platform or operating systems no matter whether it is IOS, android in the form of electronic messages with a symbol, or collection of symbols or smileys.

    They are built in a way that they are attracted more even when provided with text.
     

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