My 2 Cents 70% of mobile searchers call a bisiness directly from search results

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Evgeniy

Yellow Belt
Google adwords released very interesting research about importance of mobile search today. Here are some facts from the research:


  • 62% of consumers who search auto parts and services related to this probably would make a call and 57% definitely would make a call
  • 60% of consumers who search for rental information probably would make a call 44% would call to make a reservation
  • 76% would use a call feature for professional services
  • 61% of consumers who search for financial information probably would make a call.
  • 70% of mobile searchers make a call directly from search results
 

davethompson

Yellow Belt
Wow!! I think number will increase in the future because while surfing through mobile it is more easier to call to any number on the site because you need to only click on that create a call so what next ? i think we should work on responsive html to make our site friendly on mobile.
 

Leapswitch

White Belt
Smartphones has already replaced PC/Laptop/Tablets. More and more users are switching to mobile and like to browse Internet on the go. These numbers will definately increase and most of the companies are making mobile compatible website/application to increase their presence among such users.
 
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