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My Suggestion Advanced Local Seo Competition Analysis

Discussion in 'Google Analytics and Webmaster Tools' started by selvaa, Mar 4, 2016.

  1. selvaa

    Yellow Belt

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    ADVANCED LOCAL SEO COMPETITION ANALYSIS


    Competition in local search is fierce. You can go down in the SEO rabbit hole before the research of your competitors in market. Since there is a source of practices, this will guide you to little things that make big difference in competition

    Some of the benefits of conducting competitive research are:

    1. Get into your customer’s market and understanding it.

    2. Find out the real customers area and target them.

    3. Get an understanding of your competitor have done, been successful without re-inventing. This helps you in growing positive elements while eliminating those which doesn't produce.The idea is to get a strong snapshot and find where you are missing in your company’s online presence.

    1. TO START OF WITH

    REAL COMPETITORS ARE TO BE FOUND

    You may be hired as an outside resource or internally, you should have a probable idea of your competition. As part of my experience find 5-10 online competitors in your space.

    HOW TO FIND YOUR REAL COMPETITORS?
    We are going to follow the same procedure, the difference is that don’t need to keep record.Record the basic information of the competitor and his company name and website. It will be useful.

    METHOD 1:GOOGLE YOUR COMPETITORS

    If you have a set of keywords to rank for, look for trend and see who is ranking where you to be. List the several keywords in rank for and search them in geographic area
    1.Collect keywords
    2.Google the companies in ranking in local pack
    3.Record companies names and website URLs in spreadsheet
    4.Organic and local rankings are tied together and it is good idea to use 3rd tools to get some sights

    Method 2: use SEMRUSH.com

    SEMRush is an analysis tool, it is paid program have free visits a day. It is useful for recording paid competition. To us it visit and enter website, load the page and you’ll taken with 10 competition URLs.

    Method 3: use SPYFU.com

    This show you top 5 competitors in paid and organic search. Just like SEMRush, it is a paid and easy to use. Once u hit search, a list of 5 websites will populate.

    Method 4: use Crunchbase.com

    In addition to basic info, you can also find how much money they’ve raised, employee history and more. Where it is not useful for smaller companies.

    Method 5: check out compete.com

    This have limited data for smaller websites, it is also little more high-level. To use visit and enter URL you want to examine in the box then hit search

    Method 6: use SimilarWeb.com

    It provide tool with bunch of data to check out. After entering info, you can scroll down to similar sites

    2. After you know who they are, mine their data

    Having lists of competitors and see ranking and factors for success. Pick your competitors and look records in analysis tab. By company name it is easy to search brand

    3. What can we do with this data?

    We can create hypothesis and test it to see for gain or lose, we can’t isolate factors, can get some insight as to work

    Have to close(r)look at their landing pages

    Look the each competitor’s landing page look at the factor of most weight and see if sticks out

    Off site: see what google thinks is authoritative

    I could tell they were not really helping, was that the citations or listings in google

    4. So how can we see what Google sees?

    Evaluate and see the website is authoritative enough to take competition between top ranked websites.

    Company’s main website
    Whitepages
    Amazon Local
    Reteademntist.com
    Dentalneighbor.com

    5. Check important citations

    Top citation source are must good to seek opportunities and monitor your competition and stay ahead of game. Don’t stop running once you success.

    6. Figure out which citations have dofollow links

    Simply highlight no follow links using Chrome plugin. Increases the authority of your local landing pages.

    7. Links, links, links

    The factors show on the same field as competition in domain authority focus need to be links. Look at the links in competition at pack.
     
  2. Zirkon Kalti

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    If you want to outrank your competitors, you must make sure your site is optimized in all aspects. If not, your competitors will come and take over. Some of the things you need to take into account are the number of reviews, number of local listings, and the keywords they target.
     
  3. Naksh

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    Optimized website is the basic thing you will have to possess in order to survive in cut-throat competition. The more perfect is your competitive analysis, more you will be able to survive.
     
  4. naseem

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    Here is how you can improve your advanced competitive analysis.
     
  5. soinasuhular

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    If you want to outrank competitors, you have to compare and analyze your site and your competitor's. Knowing the differences you can really improve your site. Thanks for the article, it was really helpful though.
     
  6. Joseph54

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    Hello Guys
    This is good Information to Compete to our local compiteter
     
  7. durgamatha

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    This is good information.Thanks for sharing about information.
     
  8. jeffscott

    jeffscott SEO Explorer
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    In local seo competitive analysis you need to be more consistent in providing the most related and interesting information to the users compared to your competitors.
     
  9. WhiteAuraVastu

    WhiteAuraVastu New Member

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  10. WhiteAuraVastu

    WhiteAuraVastu New Member

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    Hello, i also want to know how to get n top 3 on google..
     
  11. Guest Posting India

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    This is called a complete summary:)
     
  12. Ridhu Dhadwal

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    you must make sure your site is optimized in all aspects.
     
  13. tapati

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    To make our website in top position in search engine content is the main strategy with ppc and proper analyzation of website
     
  14. Saravanan28

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    SEMRush is the best tool to check the competitor's analysis.
     
  15. seojesica

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    I think semrush and ahrefs both are best tools.
     
  16. Jenifer1420

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    If you want to outrank competitors, you have to compare and examine your site and your competitor. Knowing the difference you can really get better your site. Thanks for the article, it was really helpful though.
     
  17. Monica Chortle

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    Yes! You are absolutely right. I agree with you about that matter.
     

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