ADVANCED LOCAL SEO COMPETITION ANALYSISCompetition in local search is fierce. You can go down in the SEO rabbit hole before the research of your competitors in market. Since there is a source of practices, this will guide you to little things that make big difference in competition
Some of the benefits of conducting competitive research are:
1. Get into your customer’s market and understanding it.
2. Find out the real customers area and target them.
3. Get an understanding of your competitor have done, been successful without re-inventing. This helps you in growing positive elements while eliminating those which doesn't produce.The idea is to get a strong snapshot and find where you are missing in your company’s online presence.
1. TO START OF WITH
REAL COMPETITORS ARE TO BE FOUND
You may be hired as an outside resource or internally, you should have a probable idea of your competition. As part of my experience find 5-10 online competitors in your space.
HOW TO FIND YOUR REAL COMPETITORS?
We are going to follow the same procedure, the difference is that don’t need to keep record.Record the basic information of the competitor and his company name and website. It will be useful.
METHOD 1:GOOGLE YOUR COMPETITORS
If you have a set of keywords to rank for, look for trend and see who is ranking where you to be. List the several keywords in rank for and search them in geographic area
2.Google the companies in ranking in local pack
3.Record companies names and website URLs in spreadsheet
4.Organic and local rankings are tied together and it is good idea to use 3rd tools to get some sights
Method 2: use SEMRUSH.com
SEMRush is an analysis tool, it is paid program have free visits a day. It is useful for recording paid competition. To us it visit and enter website, load the page and you’ll taken with 10 competition URLs.
Method 3: use SPYFU.com
This show you top 5 competitors in paid and organic search. Just like SEMRush, it is a paid and easy to use. Once u hit search, a list of 5 websites will populate.
Method 4: use Crunchbase.com
In addition to basic info, you can also find how much money they’ve raised, employee history and more. Where it is not useful for smaller companies.
Method 5: check out compete.com
This have limited data for smaller websites, it is also little more high-level. To use visit and enter URL you want to examine in the box then hit search
Method 6: use SimilarWeb.com
It provide tool with bunch of data to check out. After entering info, you can scroll down to similar sites
2. After you know who they are, mine their data
Having lists of competitors and see ranking and factors for success. Pick your competitors and look records in analysis tab. By company name it is easy to search brand
3. What can we do with this data?
We can create hypothesis and test it to see for gain or lose, we can’t isolate factors, can get some insight as to work
Have to close(r)look at their landing pages
Look the each competitor’s landing page look at the factor of most weight and see if sticks out
Off site: see what google thinks is authoritative
I could tell they were not really helping, was that the citations or listings in google
4. So how can we see what Google sees?
Evaluate and see the website is authoritative enough to take competition between top ranked websites.
Company’s main website
5. Check important citations
Top citation source are must good to seek opportunities and monitor your competition and stay ahead of game. Don’t stop running once you success.
6. Figure out which citations have dofollow links
Simply highlight no follow links using Chrome plugin. Increases the authority of your local landing pages.
7. Links, links, links
The factors show on the same field as competition in domain authority focus need to be links. Look at the links in competition at pack.