Are the keywords case sensitive?

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White Belt
Google is definately not case senstive, to quote Google themselves:
Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN will all return the same results.
Source: www


White Belt
No they aren't as far as I know (at least on Google, as jono pointed out)...plurals may be more of a problem though e.g boat. and boats should both be used to target more effectively.


Yellow Belt
i think ...

because.... example the mens and men's....

when you type the "mens" it'll have a raking on SE's....and "men's" have other ranking :p

they will have different ranking....

hope you understand what I just said :p
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