Basic On-Site SEO Tactics

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  1. [FONT=&quot]The Meta Keywords, Description and Robots tag[/FONT][FONT=&quot] — Google used description copy to market your site in its results, treat this as optimized sales copy. Make sure your sitemap.xml page is CONSTANTLY called up to the search engines[/FONT]
  2. [FONT=&quot]The Title Tag[/FONT][FONT=&quot] - The MOST important aspect of on-page SEO, just take our word for it. [/FONT]
  3. [FONT=&quot]The Body Text[/FONT][FONT=&quot] (focus on the body text in bold, for this denotes strong emphasis to the search engines)[/FONT]
  4. [FONT=&quot]The first sentence in the body text and the first words used per sentence[/FONT][FONT=&quot] are the most important ones for advanced on-page SEO necessities (Make it humanly readable and SE readable — The words used in the first sentence are most important due to the implementation of Google's LSI algorithm)[/FONT]
  5. [FONT=&quot]The URL[/FONT][FONT=&quot] — The subdirectory folder and page of content should be SEO'd (would fetch a high ranking for a page dedicated to real estate marketing ideas - especially with many highly authoritative, relevant, deep in-bound links)[/FONT]
  6. [FONT=&quot]The H1 and H2 Texts[/FONT][FONT=&quot] are highly important - Why? They show the search engine the main subjects and Table of Contents for the content to be indexed. Make these keyword friendly and reflective of your page's title tag.[/FONT]
  7. [FONT=&quot]Same Site Link Texts[/FONT][FONT=&quot] — The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targetted keywords would also help when linking out to other pages within your site. [/FONT]
  8. [FONT=&quot]Same-Site Link URLs[/FONT][FONT=&quot] — Not only should you be using your keywords to describe pages within your site, those URLs you link to must have SEO Outbound Link Text — Resources you link to must be SEO'd - If you are an internet marketing site and are linking to an email marketing Then just use other variants to internet marketing.[/FONT]
  9. [FONT=&quot]IMG Alt Tags[/FONT][FONT=&quot] — Your images should be described via ALT Tags with the keywords you are optimizing for - If your image is hosted on your web-host, the file name of the images should also be SEO'd — If you have an image about polar bears have it be polar-bear.jpg in your images folder.[/FONT]
  10. [FONT=&quot]Keyword Density[/FONT][FONT=&quot] — 8% is excellent and doesn't seem spammy, if you have a 500 word article, then 40 of those words should have variances of the search term you are targeting, if this seems excessive, lower the keyword density down to 5% and you will only need to add 25 variances/instances of your keyword. And that's just a start… (Keyword prominence is big, but not worth a discussion). [/FONT]
  11. [FONT=&quot]Lastly and surprisingly, Your HTML comments should have your SEO terms in them (!!) — As a question to the relevancy this has to your ranking, I am unsure, but most of the large sites have html comments connected to their search terms. If you end up doing an analysis of your on-page content, you can find out if the high ranked sites for your keyword use HTML comments tagged to the keyword(s) being targeted. [/FONT]
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