Long tail keywords are more specific- as they convey better information and are specific to its site.
It serves the basic purpose that the client or even the customer wants only that they are looking for.
Long-tail keywords, en masse, can provide significant search volume
Long-tail keywords have less competition than generic keywords lower cost per click, higher
People making long-tail searches are often further along in the buying cycle and more willing
to buy than people making generic searches.
long-tail keywords can be extremely profitable.
Worthy traffic: While with one keyword phrase you'll get lots of traffic but there is a high chance for not getting those traffic converted but for long tail keywords the chance conversation is high i.e. traffic will be comparatively less yet worthy traffic
UNIQUE BENEFITS YOU’LL FIND WHEN RANKING FOR LONG TAIL KEYWORDS
1.More Targeted Traffic
2.Traffic is More Likely to Convert
3.Less Competition is a Good Thing
4.You accomplish your Goals Faster
5.Google like to see sites with Vert Targeted Pages
- it will help you in bringing in quality traffic as it is more specific.
- Conversion rate will also be better as the audience knows what they are looking for.
- You will gain brand reputations as again your audience is precise
Long tail keywords are always better to rank website in SE. As many times users try to find something specific for which they use phrases in SE box.
If we use long tail keywords related to topics that can get more searches that can drive more traffic to your site. Long tail keywords mostly have less competition, so it is easy to rank those keywords.
Long tail keywords are more beneficial for paid and organic search results. 1. MORE TARGETED SEARCH RESULTS
Long tail keywords are more specific than general one/two word keywords, so they are more specific to the searchers needs. It is a waste of time for visitors to visit a website that does not offer the right information – and for you. They are likely to leave your website very quickly and this will increase your bounce rate. People who arrived on your site from long tail keywords are most likely on your site because you offer exactly what they are looking for. Hence, they are more likely to perform a desired action whether it is to call, fill out a form, or buy your services or products. Usually, the conversion rate for long tail keywords is significantly higher than for general keywords. 2. LESS COMPETITION
It is much easier to achieve a higher position for long tail keywords than for more common keywords in both organic search results as well as paid ad results. A long tail term such as “taper shank drill bits” returns far fewer results than “drills,” which means that there are fewer sites out there actively pursuing that keyword, so you stand a better chance of ranking higher. 3. MUCH MORE PROFITABLE
In B2B PPC, long tail, targeted keywords result in:
Lower CPCs (cost-per-click)
Higher CTRs (click-through-rate)
Higher quality scores
Higher conversion rate
In B2B organic search, long tail keywords result in:
Long tail keywords are effective while doing research in SE. As visitor mostly use specific phrases for search results that time long tail keyword search and its use is in a website is more beneficial for ranking. So try to work on long tail keywords while doing quality backlink building.
Using long-tail keywords for your search marketing initiatives is most definitely worth the time and effort. No matter whether you are trying to increase your B2B sales or simply want to drive more traffic to your website, forming a strategy to use long-tail keywords instead of the generic one/two-word phrases offers multiple benefits.
Long term keyword is the genius search query and the best thing is with low completion,. log tail keywords have various advantages such as
- low search volume
- low competition
- targeted traffic
- higher conversion rate
- higher quality score
- easy to rank
- high ppc