Black Hat SEO vs White Hat SEO
While writing a guide on this I should be careful about the words I use as some people misunderstand and use the White hat SEO to an extent that it becomes a Black Hat SEO. As the shine say Black means bad and White means some Good.
If you are an experienced person handling some websites or blog you know the difference between the black hat and white hat but new bits wouldn't know the difference. The usage of Black hat is serious and if found by the Google bots, Google would penalize the website and lower the ranking, Always remember “ There is no shortcut to get rich” and “ There is no shortcut to get good ranking”. So getting good ranking is a gradual process.
What is the basic difference between black hat SEO and White hat SEO techniques?
In every technique we deploy there will be a good way and a bad way, so it also present in the SEO techniques the good way is white hat so it is the guidelines for the website creation.
This problem comes when the people start misusing the white hat and it becomes black hat. Which is one is most affected due to black link building spamming.
Black Hat SEO techniques
There are vast amount of Black hat technique which should not be used, i am listing only a few of the techniques.
Cloaking is the most common black hat technique which deceives the Google by showing some other content rather than showing the original content. For example to Google you will display a code for live football match but actually you will be doing sales of some other products. So if Google comes to find this the websites will be subjected to penalty and yours ranking decreases or also completely banning it.
This technique also is very good in older times but is not working more as the Google updates their ranking algorithm. if your website has some relevant information is good but if you include too much of keywords your websites look different. So you make sure that you include balanced amount of keywords to your website.
It implies that you have a white screen so as to stuff more words into your website. As human we can’t track these words but the Google bots can. The bots will go through your codes and if they find that your websites has lots of hidden text in it, the website will be penalized and ranking is also reduced, so it better to design a web page hidden text free.
In online world ads are calling people to buy links for a very few dollars. Google penguin will easily find the spam websites who use links in return for money. So after the Google update the websites using this are penalized.
These are some of the worst SEO technique that one should avoid while creating a website.
White Hat SEO technique
As there are some techniques that are highly recommend for you to follow in order to create a successful website and increase the ranking. Listed below are some of the Whit Hat techniques.
Avoiding deception is the aspect of white hat, so you provide original copies of your website to both bots and visitors
The white SEO clearly suggest that the images should serve the visitors and not the search engines.
Good Quality Content
You should use good quality content as content is the main aspect of SEO technique. The content must be good for both the visitor and the search engines.
Follow these instructions to get a clear view about the SEO techniques and make sure that you follow the white hat SEO technique.